Most people have one of two opinions on product photography – either it’s a piece of cake for anyone with a smartphone, or it’s a highly sophisticated endeavour that requires the services of a professional.

October marks a powerful moment of unity as we come together to celebrate pink in support of Breast Cancer Awareness Month. In Australia, breast cancer remains the most common cancer among women, with nearly 20,000 people diagnosed each year. The National Breast Cancer Foundation (NBCF) is leading the way, dedicating itself to funding research that aims to change the future for those affected by this disease. But they’re not doing it alone.

When it comes to PR and building your strategy, there isn’t a one-size fits all approach. The world of ‘media’ is an ever-changing landscape. In this very moment, we’re witnessing sweeping changes taking place right before our eyes. What worked yesterday may no longer work today.

We caught up with Rochele from Gojelle to talk about how the partnership with Christopher Esber came to life, the creative process behind their stunning nail designs, and what it means for the brand to be showcased on such a global stage. From elegant, modern designs to tips for other Aussie brands looking to make their mark, Rochele shares the journey and what’s next for Gojelle.

Although social media is an amazing way to reach audiences, here are some reasons why social media should not be your main channel.

Photo editing is a crucial part of the creative process, whether you’re a professional photographer aiming for perfection or a hobbyist who enjoys capturing moments. But with so many editing tools available, finding the right one that fits your style, skill level, and budget can be a challenge.

Colourful homewares brand Mustard Made is venturing into an exciting new category with the launch of The Ledge. Joining their iconic collection of retro-inspired lockers, the launch of the brand’s new floating shelves represents the next chapter in Mustard’s story. Available in Mustard’s signature rainbow of colours, these sleek and streamlined pieces are the perfect addition to the brand’s offering of beautifully simple, striking wares.

Here at Flaunter, we want to make sure we’re a perfect fit for each other. Like fish and chips, salt and pepper, cookies and cream – we’re all about making sure we’re on the same page before we ask for your credit card details.

A former senior marketing executive, Kristin made a bold career shift in late 2022, founding Haven Prints. In just under two years, she transformed her passion into a six-figure success. A modern take on Australian native flora and landscapes, as well as deities, her work now adorns the walls of hundreds of homes. Kristin’s surface pattern designs will also be sold in Pillow Talk stores later this year.

LOX, a new eco-conscious accessories label, is excited to introduce its inaugural design – The Only Tote, a recycled vegan leather tote with a signature insulated compartment for food or drinks.

Brands move through cycles, and depending on what stage your brand is at, your PR strategy and areas of focus are going to vary significantly. Not sure where your brand is at or how to focus your efforts? Read on…

Gifting and lifestyle brand, Sarah Urban, is on a mission to drive positive change and help support those affected by family or domestic violence. Partnering with Safe Steps, Sarah Urban will provide both product and financial support to help those in need.

Are you looking for a PR tool that is affordable, streamlines your press processes and puts your imagery in front of thousands of media? Whether you're a small startup, an expanding business, or an established agency, PR can often be a costly affair. However, Flaunter offers an affordable and effective solution that caters to brands and agencies of all sizes.

If you’re looking for an Australian PR agency for your fashion or lifestyle brand, you’ve come to the right place. Here’s a comprehensive list of the 50 best Australian PR agencies specialising in digital marketing, branding, showrooms, media relations, events, and more.

Artificial Intelligence (AI) is not only shaking things up, it's redefining the media industry. And we're not just talking about ChatGPT... though we know that's the one you're probably most familiar with and already using. We look at some other common uses of AI in the industry and how you can leverage it to positively impact your work. 

When it comes to blending style with practicality, OiOi has mastered the art with their insulated bags. These bags aren’t just accessories—they’re part of a family story. Lisa founded OiOi over 25 years ago and her daughter Isabella now works alongside her - creating products that stay true to a chic aesthetic. 

Fashion marketing is a dynamic and ever-evolving industry, where brands compete for the attention of consumers. To stand out in this landscape, it's essential to adopt effective marketing strategies and to avoid common pitfalls.