How to craft collaborations with brands and influencers
Image Credit: Stila via Flaunter
Collaborating with another brand or influencer is like mixing up your wardrobe—when done right, it adds new layers, textures, and excitement to both parties. Whether you're a rising star or an established name, teaming up with another brand or influencer can open doors, spark creativity, and build buzz.
But it’s not as simple as just linking up and there are many things that can go wrong along the way. Here are some must-know tips to ensure your next brand collaboration is a show-stopper.
Choose a Brand That Gets You
Before deciding on a brand or person to collaborate with, make sure you're on the same page. Shared values and principles are a non-negotiable. If your brand’s all about sustainability and the other one’s all fast fashion, it could come off as disingenuous. When both brands genuinely align, the partnership feels seamless—and your audience will notice.
Highlight Each Other’s Strengths
Think of it like a power duo. Each should bring something unique to the table. Whether it’s their amazing product photography and your killer marketing skills, make sure you’re each leaning into what you do best. This allows both of you to shine and creates a result neither of you could’ve done solo.
Set Clear Goals from the Start
Every collaboration should have a purpose. Whether it’s gaining new followers, boosting sales, or launching a limited edition collection, be clear about what you both want to achieve. Setting defined goals from the get-go ensures you’re both working towards the same finish line—and popping that champagne once you hit it.
Get Creative with Cross-Promotion
A good collab should turn heads, so think beyond basic cross-posts. How can you and your partner brand create something memorable? Maybe it’s a stand-out social media campaign, a pop-up event, or a limited-edition product drop. Whatever it is, make sure it’s something fresh and exciting that fans of both brands can get hyped about.
“Brand collaborations are one of the most cost effective ways to reach news audiences, but you can also use them as a way to generate buzz, build engagement and supplement some media coverage.”
Listen to the interview with Jess here.
Keep Communication Flowing
To keep the process smooth, you need to stay in sync. Set up regular check-ins to keep things moving and avoid last-minute chaos. Open, honest communication keeps both sides on track, and helps you address any hiccups before they become full-on fashion emergencies.
Focus on What Your Audience Wants
At the end of the day, your audience is the real MVP. Think about what will excite them the most—whether it’s an exclusive offer, an event, or a super-limited product drop. Collaborations that offer real value to your shared customers are the ones that get results and leave a lasting impression.
Reflect, Learn, and Level Up
Once the collab wraps, don’t just walk away. Take time to review what worked and what didn’t. Did you meet your goals? Were your audiences vibing? Use these insights to level up your next collaboration—and keep your brand in the spotlight.
Some of our favourite brand/ influencer collabs:
Nailing a brand collaboration is all about blending your strengths, staying true to your values, and, most importantly, delivering something your audience will love. Get it right, and you’ll be making headlines, creating buzz, and setting the stage for your next big move.
