Norwegian premium furniture brand, Stressless®, releases a new dining collection to the Australian market. Created on the foundations of quality design, sustainability and comfort, each piece of Stressless® furniture is crafted to provide the optimal balance between softness and support.

In today’s fast-paced digital landscape, brands can’t afford to go it alone. Strategic collaborations—whether with brands, influencers, media, or creators—are one of the most powerful ways to increase brand awareness, engage new audiences and drive real business growth.

But the key to a successful partnership isn’t just about exposure; it’s about alignment, authenticity and a shared story that captures attention.

Email marketing remains one of the most effective ways to engage with your audience, but if your emails aren't reaching their inboxes, your efforts are wasted. Poor email deliverability can result in emails landing in spam folders or being blocked altogether.

Getting your brand featured in the media isn’t about luck—it’s about strategy. Journalists, editors, and content creators are inundated with pitches daily.

If you want to break through the noise, your pitch needs to be compelling, relevant, and tailored to their needs. Here’s how to craft the perfect pitch that captures media attention and secures coverage. 

In today’s media landscape, brands can’t rely on just one type of media coverage to gain visibility. The PESO model, a strategic framework that integrates Paid, Earned, Shared, and Owned media, allows you to create a comprehensive approach to brand storytelling.

By leveraging all four pillars effectively, brands can maximise their exposure, build credibility and drive high engagement.

International Women’s Day (IWD) is more than just a day of recognition—it’s a movement that demands action, accountability, and advocacy.

As we celebrate IWD 2025, it’s time to consider how we can contribute to gender equality in meaningful and impactful ways. Whether you’re an individual, a brand, or part of the media, there are steps you can take to support and amplify women’s voices in Australia and beyond.

Gifting to media isn’t just about sending products—it’s about strategically building relationships, generating excitement, and securing authentic earned coverage. Done right, a gifting strategy can create brand loyalty, drive storytelling, and amplify visibility in a way that no ad spend can replicate.

In 2025, brand partnerships are no longer just about a quick PR hit—they’re about building genuine, lasting relationships that resonate with consumers. Audiences are smarter, competition is fiercer, and authenticity is the key to making the cut.

This week, we speak to Nancy Shah, founder of TSL Co. We discuss her motivations, inspirations, background and more about the stylish and high quality homeware company.

As we edge closer to Euro summer, trends are set to ignite new narratives in lifestyle, fashion, and travel industries. For brands looking to make their mark, preparing for these trends through strategic marketing and PR is crucial.

Flaunter is revolutionising how you access high-quality content in 2025. Say goodbye to the hassle of bloated inboxes, expired file transfers, and lost files with instant access to high-resolution editorial images and product samples on demand. It’s the ultimate tool for journalists and media professionals in 2025.

If you're looking to elevate your brand's presence through strategic PR, these agencies are setting the bar high in 2025. From creative storytelling to experiential activations, here are the agencies making waves in brand communications.