Getting your brand featured in the media isn’t about luck—it’s about strategy. Journalists, editors, and content creators are inundated with pitches daily.

If you want to break through the noise, your pitch needs to be compelling, relevant, and tailored to their needs. Here’s how to craft the perfect pitch that captures media attention and secures coverage. 

In today’s media landscape, brands can’t rely on just one type of media coverage to gain visibility. The PESO model, a strategic framework that integrates Paid, Earned, Shared, and Owned media, allows you to create a comprehensive approach to brand storytelling.

By leveraging all four pillars effectively, brands can maximise their exposure, build credibility and drive high engagement.

International Women’s Day (IWD) is more than just a day of recognition—it’s a movement that demands action, accountability, and advocacy.

As we celebrate IWD 2025, it’s time to consider how we can contribute to gender equality in meaningful and impactful ways. Whether you’re an individual, a brand, or part of the media, there are steps you can take to support and amplify women’s voices in Australia and beyond.

Gifting to media isn’t just about sending products—it’s about strategically building relationships, generating excitement, and securing authentic earned coverage. Done right, a gifting strategy can create brand loyalty, drive storytelling, and amplify visibility in a way that no ad spend can replicate.

In 2025, brand partnerships are no longer just about a quick PR hit—they’re about building genuine, lasting relationships that resonate with consumers. Audiences are smarter, competition is fiercer, and authenticity is the key to making the cut.

This week, we speak to Nancy Shah, founder of TSL Co. We discuss her motivations, inspirations, background and more about the stylish and high quality homeware company.

As we edge closer to Euro summer, trends are set to ignite new narratives in lifestyle, fashion, and travel industries. For brands looking to make their mark, preparing for these trends through strategic marketing and PR is crucial.

Flaunter is revolutionising how you access high-quality content in 2025. Say goodbye to the hassle of bloated inboxes, expired file transfers, and lost files with instant access to high-resolution editorial images and product samples on demand. It’s the ultimate tool for journalists and media professionals in 2025.

If you're looking to elevate your brand's presence through strategic PR, these agencies are setting the bar high in 2025. From creative storytelling to experiential activations, here are the agencies making waves in brand communications.

Seasonality plays a significant role in influencing media activity and PR performance, but with the right tools and strategies, brands can stay relevant year-round. Flaunter’s features are specifically designed to help you navigate these seasonal shifts and make the most of every media opportunity.

Welcome to 2025 —the ultimate fresh slate to up your PR game. It’s the perfect time to take a step back, reassess your press strategy, and set your brand up for success in the months ahead. Whether you’re aiming for more press coverage, stronger brand recognition, or exciting new collaborations, having a clear and creative plan will ensure you stay ahead of the game.

Are you looking for back to work essentials that are a must for 2025? Look no further - we’ve got you covered for some of our non-negotiables for the new year. Let’s embrace productivity, happiness, style and comfort with our linked images that make life even easier for you!

The marketing landscape in 2025 promises to be more innovative and immersive than ever, with brands leveraging advanced technologies and refined strategies to connect with their audiences on deeper levels. Let’s explore four key trends shaping the year ahead: sensory marketing with food, seasonal marketing in contextual environments, augmented reality (AR) for virtual experiences, and the rise of social commerce.

New year, new you. Or new business, either way. But, if you’re like most businesses and teams, you are looking to these next 365 days with a sense of drive and purpose.

As 2024 is rapidly coming to an end, it’s time to start reflecting on the year. Whether you are focusing on your yearly brand wrap up or delving into what personal goals you smashed, we are here to help ask questions that can help you improve for 2025.