THE FLAUNTER BLOG

Flaunt It

We share industry insights and interviews, PR and marketing trends and advice, as well as tips for brands, agencies, media and creators using Flaunter.

Marketing & PR Tips Kayley Macgonigal Marketing & PR Tips Kayley Macgonigal

How smart collaborations can put your brand in the spotlight

In today’s fast-paced digital landscape, brands can’t afford to go it alone. Strategic collaborations—whether with brands, influencers, media, or creators—are one of the most powerful ways to increase brand awareness, engage new audiences and drive real business growth.

But the key to a successful partnership isn’t just about exposure; it’s about alignment, authenticity and a shared story that captures attention.

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Marketing & PR Tips Kayley Macgonigal Marketing & PR Tips Kayley Macgonigal

How to create the perfect media pitch

Getting your brand featured in the media isn’t about luck—it’s about strategy. Journalists, editors, and content creators are inundated with pitches daily.

If you want to break through the noise, your pitch needs to be compelling, relevant, and tailored to their needs. Here’s how to craft the perfect pitch that captures media attention and secures coverage. 

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Marketing & PR Tips Kayley Macgonigal Marketing & PR Tips Kayley Macgonigal

Everything you need to know about the PESO© model

In today’s media landscape, brands can’t rely on just one type of media coverage to gain visibility. The PESO model, a strategic framework that integrates Paid, Earned, Shared, and Owned media, allows you to create a comprehensive approach to brand storytelling.

By leveraging all four pillars effectively, brands can maximise their exposure, build credibility and drive high engagement.

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Marketing & PR Tips Kayley Macgonigal Marketing & PR Tips Kayley Macgonigal

The power of gifting to media

Gifting to media isn’t just about sending products—it’s about strategically building relationships, generating excitement, and securing authentic earned coverage. Done right, a gifting strategy can create brand loyalty, drive storytelling, and amplify visibility in a way that no ad spend can replicate.

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Marketing & PR Tips Kayley Macgonigal Marketing & PR Tips Kayley Macgonigal

New year, new PR strategy

Welcome to 2025 —the ultimate fresh slate to up your PR game. It’s the perfect time to take a step back, reassess your press strategy, and set your brand up for success in the months ahead. Whether you’re aiming for more press coverage, stronger brand recognition, or exciting new collaborations, having a clear and creative plan will ensure you stay ahead of the game.

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Marketing & PR Tips Kayley Macgonigal Marketing & PR Tips Kayley Macgonigal

How to secure Christmas coverage

Landing your products in Christmas campaigns is the holy grail of seasonal PR. These offer brands unparalleled visibility during the busiest shopping season of the year. With publications, influencers, and blogs curating their ideas months in advance, the competition is fierce.

Here are some tips to help your brand secure a coveted spot in this year’s holiday campaigns.

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Marketing & PR Tips Kayley Macgonigal Marketing & PR Tips Kayley Macgonigal

How to plan for 2025

As we approach 2025, now is the time to establish a clear and strategic plan to guide your brand’s efforts in the year ahead. Effective planning goes beyond setting goals; it involves creating a well-structured framework that supports growth, adaptability, and long-term success.

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