As 2024 is rapidly coming to an end, it’s time to start reflecting on the year. Whether you are focusing on your yearly brand wrap up or delving into what personal goals you smashed, we are here to help ask questions that can help you improve for 2025.

Landing your products in Christmas campaigns is the holy grail of seasonal PR. These offer brands unparalleled visibility during the busiest shopping season of the year. With publications, influencers, and blogs curating their ideas months in advance, the competition is fierce.

Here are some tips to help your brand secure a coveted spot in this year’s holiday campaigns.

As we approach 2025, now is the time to establish a clear and strategic plan to guide your brand’s efforts in the year ahead. Effective planning goes beyond setting goals; it involves creating a well-structured framework that supports growth, adaptability, and long-term success.

The holiday season is a time for celebration, but for businesses, it’s also a critical period to stay visible, engage audiences, and boost sales. Managing social media during the Christmas break can be challenging, but with the right tools, you can schedule content ahead of time and enjoy the festivities stress-free.

The holiday season is a prime time for destinations and venues to attract visitors and drive bookings. With heightened consumer enthusiasm and increased leisure time, this period offers unparalleled opportunities for showcasing your unique appeal and creating memorable experiences.

Black Friday is a cornerstone of the retail calendar, offering brands the chance to capture significant revenue, engage new customers, and strengthen their market position.

Influencer marketing can be a daunting task for many brands. From setting up your campaign to choosing the right influencers, there are many factors that need to be considered. That’s why we’re here to help!

In today’s evolving retail landscape, brands are constantly seeking innovative ways to connect with their customers and create memorable experiences. One of the most powerful tools to achieve this is through a pop-up or brand activation.

The fashion industry, like many others, is evolving at lightning speed, driven by technology that’s transforming everything from how designers create to how consumers shop. In a world that’s increasingly digital, fashion brands are using innovative tools like 3D printing, augmented reality, artificial intelligence, and virtual reality to stay ahead of the curve.

Feedback—it’s the goldmine your brand can’t afford to ignore. Whether it comes from customers, employees, or even stakeholders, it's the secret weapon for growth and improvement. But here’s the catch: feedback is only as valuable as how well you act on it.

Most people have one of two opinions on product photography – either it’s a piece of cake for anyone with a smartphone, or it’s a highly sophisticated endeavour that requires the services of a professional.

When it comes to PR and building your strategy, there isn’t a one-size fits all approach. The world of ‘media’ is an ever-changing landscape. In this very moment, we’re witnessing sweeping changes taking place right before our eyes. What worked yesterday may no longer work today.

Although social media is an amazing way to reach audiences, here are some reasons why social media should not be your main channel.

Photo editing is a crucial part of the creative process, whether you’re a professional photographer aiming for perfection or a hobbyist who enjoys capturing moments. But with so many editing tools available, finding the right one that fits your style, skill level, and budget can be a challenge.

If you’re looking for an Australian PR agency for your fashion or lifestyle brand, you’ve come to the right place. Here’s a comprehensive list of the 50 best Australian PR agencies specialising in digital marketing, branding, showrooms, media relations, events, and more.

Artificial Intelligence (AI) is not only shaking things up, it's redefining the media industry. And we're not just talking about ChatGPT... though we know that's the one you're probably most familiar with and already using. We look at some other common uses of AI in the industry and how you can leverage it to positively impact your work. 

Fashion marketing is a dynamic and ever-evolving industry, where brands compete for the attention of consumers. To stand out in this landscape, it's essential to adopt effective marketing strategies and to avoid common pitfalls.

In today’s competitive world, knowing how to pitch yourself effectively is essential to make your mark. Whether you're job hunting, wanting to impress a client, or trying to build your personal brand, the way you present yourself can significantly impact your success.