
THE FLAUNTER BLOG
Flaunt It
We share industry insights and interviews, PR and marketing trends and advice, as well as tips for brands, agencies, media and creators using Flaunter.
How smart collaborations can put your brand in the spotlight
In today’s fast-paced digital landscape, brands can’t afford to go it alone. Strategic collaborations—whether with brands, influencers, media, or creators—are one of the most powerful ways to increase brand awareness, engage new audiences and drive real business growth.
But the key to a successful partnership isn’t just about exposure; it’s about alignment, authenticity and a shared story that captures attention.
How to improve email deliverability
Email marketing remains one of the most effective ways to engage with your audience, but if your emails aren't reaching their inboxes, your efforts are wasted. Poor email deliverability can result in emails landing in spam folders or being blocked altogether.
How to create the perfect media pitch
Getting your brand featured in the media isn’t about luck—it’s about strategy. Journalists, editors, and content creators are inundated with pitches daily.
If you want to break through the noise, your pitch needs to be compelling, relevant, and tailored to their needs. Here’s how to craft the perfect pitch that captures media attention and secures coverage.
Everything you need to know about the PESO© model
In today’s media landscape, brands can’t rely on just one type of media coverage to gain visibility. The PESO model, a strategic framework that integrates Paid, Earned, Shared, and Owned media, allows you to create a comprehensive approach to brand storytelling.
By leveraging all four pillars effectively, brands can maximise their exposure, build credibility and drive high engagement.
The power of gifting to media
Gifting to media isn’t just about sending products—it’s about strategically building relationships, generating excitement, and securing authentic earned coverage. Done right, a gifting strategy can create brand loyalty, drive storytelling, and amplify visibility in a way that no ad spend can replicate.
How to master brand partnerships in 2025
In 2025, brand partnerships are no longer just about a quick PR hit—they’re about building genuine, lasting relationships that resonate with consumers. Audiences are smarter, competition is fiercer, and authenticity is the key to making the cut.
PR agencies to watch in 2025
If you're looking to elevate your brand's presence through strategic PR, these agencies are setting the bar high in 2025. From creative storytelling to experiential activations, here are the agencies making waves in brand communications.
New year, new PR strategy
Welcome to 2025 —the ultimate fresh slate to up your PR game. It’s the perfect time to take a step back, reassess your press strategy, and set your brand up for success in the months ahead. Whether you’re aiming for more press coverage, stronger brand recognition, or exciting new collaborations, having a clear and creative plan will ensure you stay ahead of the game.
Make This Your Brand’s Best Year Yet
New year, new you. Or new business, either way. But, if you’re like most businesses and teams, you are looking to these next 365 days with a sense of drive and purpose.
How to reflect on 2024 & get organised for 2025
As 2024 is rapidly coming to an end, it’s time to start reflecting on the year. Whether you are focusing on your yearly brand wrap up or delving into what personal goals you smashed, we are here to help ask questions that can help you improve for 2025.
How to secure Christmas coverage
Landing your products in Christmas campaigns is the holy grail of seasonal PR. These offer brands unparalleled visibility during the busiest shopping season of the year. With publications, influencers, and blogs curating their ideas months in advance, the competition is fierce.
Here are some tips to help your brand secure a coveted spot in this year’s holiday campaigns.
How to plan for 2025
As we approach 2025, now is the time to establish a clear and strategic plan to guide your brand’s efforts in the year ahead. Effective planning goes beyond setting goals; it involves creating a well-structured framework that supports growth, adaptability, and long-term success.
The best social media tools for businesses over the Christmas break
The holiday season is a time for celebration, but for businesses, it’s also a critical period to stay visible, engage audiences, and boost sales. Managing social media during the Christmas break can be challenging, but with the right tools, you can schedule content ahead of time and enjoy the festivities stress-free.
Christmas Marketing for Destinations and Venues
The holiday season is a prime time for destinations and venues to attract visitors and drive bookings. With heightened consumer enthusiasm and increased leisure time, this period offers unparalleled opportunities for showcasing your unique appeal and creating memorable experiences.
5 Marketing Strategies for Black Friday Success
Black Friday is a cornerstone of the retail calendar, offering brands the chance to capture significant revenue, engage new customers, and strengthen their market position.
How to succeed at influencer marketing with Flaunter
Influencer marketing can be a daunting task for many brands. From setting up your campaign to choosing the right influencers, there are many factors that need to be considered. That’s why we’re here to help!