As 2024 is rapidly coming to an end, it’s time to start reflecting on the year. Whether you are focusing on your yearly brand wrap up or delving into what personal goals you smashed, we are here to help ask questions that can help you improve for 2025.

Setting tangible goals is a must for everyone future focused. Developing clear roadmaps and objectives allow you to look at the steps you need to take to reach your ambitions. Good things come with time, planning, dedication and hard work!

To start, let’s get into the debate of writing vs typing… Writing your goals by hand is more than just putting pen to paper - it’s deliberate, personal, and demands your full attention. The act of writing forces you to slow down and really think about what you’re committing to and what you have achieved. It’s satisfying seeing your goals written in your own handwriting; it makes them feel more real, and even better when you can cross things off. Typing might be faster but can often feel detached. Writing slows you down in the best way, giving you space to connect with what matters and commit to action for the future. Grab your iced latte, pen and paper, and see where you go!

We have come up with some questions that may help you reflect on 2024 and plan for 2025:

BRANDS

Reflecting on 2024:

What were our biggest wins and lessons learned?
Which products or strategies resonated most with our audience?
Did we effectively communicate our brand story and values?
How did we adapt to challenges and feedback?
What trends or opportunities did we capitalise on—or miss?
How did we work together as a team?

Looking Ahead to 2025:

What are our top priorities and goals for the year?
How can we strengthen connections with our audience and media?
Which aspects of our brand need a refresh or evolution?
What trends or opportunities can we leverage?
How will we measure success and track progress?
What strategies can we implement to work better as a team?

PERSONAL

Reflecting on 2024:

What were my biggest achievements and key lessons this year?
What habits or actions helped me grow, and what held me back?
Where did I step outside my comfort zone, and what did I learn?
How well did I balance my personal, professional, and wellbeing goals?
What moments or experiences brought me the most joy and fulfillment?

Looking Ahead to 2025:

What are my top priorities for the year ahead?
What habits or changes will help me achieve my goals?
Where do I want to challenge myself or step outside my comfort zone?
What new skills do I need or want and how will I go about getting these?
How can I create more balance, focus, or joy in my life?
What does success look like for me in 2025, and how will I track my progress?

Let’s discuss all things organisation and what tools you can use to stay on top of 2025… Here are a list of our top products to stay organised, accountable and comfy:

Diary - Organised by Charli

Organised by Charli’s diary revolutionises yearly planning. Designed with everyone in mind, it's packed with everything you need from self-care to streamlining your life. Sleek, lightweight, and convenient to carry in your bag or laptop case, this diary keeps you motivated all year long, not just at the beginning. Whether you're a student, professional, or parent, it offers comprehensive life organisation for every stage of your journey.

Press Centre Management - Flaunter

Create your own branded press centre to provide immediate, effortless access to journalists, editors, stylists and creators, increasing the likelihood of your brand being featured.

Be available 24/7 with your always on press kit
All your content in one place, and searchable
Access smarter insights

Storage - Mustard Made’s Lowdown Locker

The Lowdown locker is your new favourite tv unit, console or office storage. She's perfectly proportioned to make the most of that alcove as a tv unit but works just as well next to a bed, she's seriously versatile! The cable holes in the back are perfect for all those messy tv chords and chargers so you can keep them neatly tucked away and the doors are lockable so all your precious things will be safely stored inside.

Reusable Coffee Cup - Made By Fressko Camino Cup

What better way to achieve your sustainability goals, than investing in a Made By Fressko re-usable coffee cup? Made By Fressko’s Camino Cup, is an embodiment of their award-winning design ethos, now elevated with a premium ceramic interior coating. This isn’t just any coffee cup; it’s a statement piece. Available in a spectrum of sophisticated colours, it lets you match your cup to your personal style effortlessly. Imagine starting your day with a cup that not only feels good in your hand but also looks stunning on your desk.

Office chair - James Lane

Bring elegance to any room with the Leva Accent Chair, its plush boucle upholstery and unique silhouette will be a stylish addition as a statement armchair in your home office. Be comfy and stylish while smashing goals in 2025.

Work bag - Lox’s The Only Tote

LOX is an accessories label based in Sydney, Australia. Inspired by minimalistic design and crafted with care, our totes are made to enhance your everyday life. Made from buttery soft vegan leather, and designed to complement your wardrobe. The elegant and versatile totes feature generous space for a laptop and necessities, to effortlessly organise your essentials.

How to reflect on 2024 & get organised for 2025