If you're looking to elevate your brand's presence through strategic PR, these agencies are setting the bar high in 2025. From creative storytelling to experiential activations, here are just some of the agencies making waves in brand communications.

ARC Factory

ARC is a creative communications agency that crafts meaningful and impactful content campaigns. With an interdisciplinary approach, ARC shapes narratives that create culture, spark conversations, and reinforce brand relevance. Founded 25 years ago, they have deep expertise in retail, brand, and client management, delivering 360-degree, content-rich PR, social, and brand campaigns.

Campaign Highlight: We loved their work on the launch of Bar Red by Campari at The Dolphin—a dynamic and creative activation that increased brand awareness in an engaging and experiential way.

Bayly PR

Bayly PR is a values-driven agency specialising in a full spectrum of communication and brand representation. Founded in 2021, this Queensland-based agency is one of the most exciting emerging PR firms, known for its strong relationships and tailored packages designed to help small businesses grow alongside them.

Campaign Highlight: Bayly PR played a key role in CoolCabanas' Summer 2023 campaign, securing media coverage for their celebrity collaborations with Sammy Robinson, influencer and Founder of One Mile The Label, and Julian Wilson, Founder of Rivvia Projects. Their strategic planning and execution not only boosted brand awareness but also fostered valuable relationships with national media that will continue to benefit future campaigns.

Buzz Group

Buzz Group is a boutique agency that thrives on personal service, rapid response, and a deep commitment to its clients. They specialise in crafting bespoke PR strategies that leverage their extensive network, connecting brands with influential media, top celebrity agents, and key industry leaders.

Campaign Highlight: Their work on the Louis Vuitton X store on Rodeo Drive was incredible. The exhibition celebrated Louis Vuitton’s 160-year history of collaborations through immersive, digital and interactive experiences. Buzz Group spearheaded the project's PR efforts across Australia, New Zealand, and South-East Asia, handling press announcements, travel media outreach, and media famils.

Eleven PR

Eleven PR is known for taking ideas to the next level through earned creative, PR, social media, influencer partnerships, and technology-driven campaigns. Their focus is on creating cultural impact for brands.

Campaign Highlight: The launch of Bubly in Australia with Michael Bublé was nothing short of genius. Eleven PR had Bublé personally “sign” cans of Bubly in public settings, blending humor, celebrity appeal, and consumer engagement to create an unforgettable brand moment.

Portobello PR

Portobello PR specialises in creative brand solutions with tailored communication strategies that drive sales and amplify brand awareness. They have worked with some of the world's largest lifestyle brands, executing high-impact campaigns that resonate with audiences.

Campaign Highlight: Their Crocs Fest activation in Sydney’s CBD was a standout. The immersive event celebrated individuality and creativity, bringing together over 400 guests, including influential media, athletes, models, and local community members. Every attendee received a pre-selected pair of Crocs to personalise at the event, reinforcing the brand’s playful and self-expressive identity.

BBR Experiential Agency

BBR is renowned for its experiential marketing and entertainment productions, offering full 360-degree services from concept creation to execution. Based in Sydney, BBR has expertise in event management, PR, influencer partnerships, and large-scale brand activations.

Campaign Highlight: With its innovative Mov’in series (Mov’in Bed, Mov’in Boat, and Mov’in Car), BBR continues to push the boundaries of experiential marketing. Their ability to seamlessly blend immersive entertainment, PR, and content creation makes them a top choice for brands looking to make a lasting impact.

Whether you’re seeking a PR agency to handle product launches, influencer campaigns, media outreach, or large-scale brand activations, these agencies are leading the way in 2025. Keep an eye on their work—they’re setting new standards in the industry.

PR agencies to watch in 2025