International Women’s Day (IWD) is more than just a day of recognition—it’s a movement that demands action, accountability, and advocacy.

As we celebrate IWD 2025, it’s time to consider how we can contribute to gender equality in meaningful and impactful ways. Whether you’re an individual, a brand, or part of the media, there are steps you can take to support and amplify women’s voices in Australia and beyond.

As we edge closer to Euro summer, trends are set to ignite new narratives in lifestyle, fashion, and travel industries. For brands looking to make their mark, preparing for these trends through strategic marketing and PR is crucial.

Are you looking for back to work essentials that are a must for 2025? Look no further - we’ve got you covered for some of our non-negotiables for the new year. Let’s embrace productivity, happiness, style and comfort with our linked images that make life even easier for you!

The marketing landscape in 2025 promises to be more innovative and immersive than ever, with brands leveraging advanced technologies and refined strategies to connect with their audiences on deeper levels. Let’s explore four key trends shaping the year ahead: sensory marketing with food, seasonal marketing in contextual environments, augmented reality (AR) for virtual experiences, and the rise of social commerce.

October marks a powerful moment of unity as we come together to celebrate pink in support of Breast Cancer Awareness Month. In Australia, breast cancer remains the most common cancer among women, with nearly 20,000 people diagnosed each year. The National Breast Cancer Foundation (NBCF) is leading the way, dedicating itself to funding research that aims to change the future for those affected by this disease. But they’re not doing it alone.

Brands move through cycles, and depending on what stage your brand is at, your PR strategy and areas of focus are going to vary significantly. Not sure where your brand is at or how to focus your efforts? Read on…

This year, the theme, Sleeping Beauties: Reawakening Fashion, forecasted looks that were inspired by dreamy fairy tales and natural elements. Here, there were so many jaw-dropping looks that embodied these key themes and left their mark like a true-loves kiss.

Let’s highlight some of our favourite Australian brands that are taking names on a global stage,  as well as share some of the lessons we’ve learned through our own international expansion. 

If you’re still questioning TikTok’s relevance in the ever-evolving digital landscape, let’s set the record straight: TikTok is not just a playground for Gen Z, it’s a burgeoning hub for brands aiming to innovate, captivate and communicate.

What a night we had at the B&T Awards last Friday! It was an evening filled with excitement, creativity, and, of course, a little Flaunter flair.