October marks a powerful moment of unity as we come together to celebrate pink in support of Breast Cancer Awareness Month. In Australia, breast cancer remains the most common cancer among women, with nearly 20,000 people diagnosed each year. The National Breast Cancer Foundation (NBCF) is leading the way, dedicating itself to funding research that aims to change the future for those affected by this disease. But they’re not doing it alone.

Brands move through cycles, and depending on what stage your brand is at, your PR strategy and areas of focus are going to vary significantly. Not sure where your brand is at or how to focus your efforts? Read on…

This year, the theme, Sleeping Beauties: Reawakening Fashion, forecasted looks that were inspired by dreamy fairy tales and natural elements. Here, there were so many jaw-dropping looks that embodied these key themes and left their mark like a true-loves kiss.

Let’s highlight some of our favourite Australian brands that are taking names on a global stage,  as well as share some of the lessons we’ve learned through our own international expansion. 

If you’re still questioning TikTok’s relevance in the ever-evolving digital landscape, let’s set the record straight: TikTok is not just a playground for Gen Z, it’s a burgeoning hub for brands aiming to innovate, captivate and communicate.

What a night we had at the B&T Awards last Friday! It was an evening filled with excitement, creativity, and, of course, a little Flaunter flair.

Pantone's Color of the Year for 2024, Peach Fuzz, is a delightful, warm hue that captures a sense of nurturing and connection. This choice reflects a growing trend towards colours that convey comfort and positivity.