Coachella 2024 Brand Activations

Coachella is a music festival. But it’s also a cultural phenomenon for brands to showcase their brightest ideas.

Each year, thousands go to the Californian desert not just for the music, but for an immersive experience. While Lana Del Ray and Billie Eilish’s performance was unforgettable, at Coachella 2024, brands didn't just show up—they stole the show.

Through innovative and impactful activations, companies left a lasting impression on the world, proving that immersive experiences are the name of the game. Let’s dive into some of our favourite brand activations from Coachella 2024:

Rhode Photo Booth

Rhode crafted an engaging experience at Coachella, featuring an interactive photo booth where festival-goers could take memorable pictures with friends. To make this even better, they offered peptide lip tints available for purchase, accessible via a Rhode-branded coin. Iconic. This ingenious incentive motivated attendees to snap photos in the booth, receiving a lip tint as a reward. It's a mutually beneficial arrangement: attendees revel in the festival atmosphere and refine their appearance, while Rhode accumulates user-generated content for its social media platforms.

Camp Poosh

Poosh elevated their brand activation with an out of this world wellness camp. Let’s use the word camp very lightly… Every aspect, from the wild west decor to the activity schedule, was organised to perfection. Set on a vast 40-acre estate in the desert, the team crafted a sanctuary for influencers. Remaining faithful to their wellness principles, Poosh provided a variety of activities, including refreshing cold plunges, rejuvenating lymphatic drainage sessions, invigorating workouts, and tranquil yoga sessions. Sounds incredible. To infuse a sense of playfulness and style, they also offered tattoos as part of the experience. This was also a great opportunity for Kourtney Kardashian’s new brand, Lemme, to gain exposure and play a role within the wellness retreat.

Aperol

Aperol hosted a brand activation that transported everyone to a vibrant European summer. Attendees experienced the moody ambiance of Aperol’s colourful Italian piazza at the heart of Coachella. The beloved orange spark infused Indio with an extra splash of joy. Whether mingling in the bustling piazza or enjoying the festival from the tranquility of the exclusive VIP terrazza, every moment with Aperol Spritz was memorable.

Pinterest

Pinterest came and did not disappoint with their brand activation at Coachella 2024. It wasn't your run-of-the-mill affair, it was a space where boundaries evaporated and inspiration sparkled at every turn. It fostered an environment where individuals felt embraced and celebrated for their unique creative flair. From thoughtfully curated boards brimming with captivating imagery to cutting-edge DIY ventures and the latest trends, guests were transported to a realm where the thrill of bringing dreams to life was not just a concept.

There were so many more incredible activations that stunned the crowds of Coachella. Each company embraced creativity, individuality and enjoyment for audiences to develop long lasting connections to the brand.

What were your favourite brand activations at this year’s Coachella? Let us know at hello@flaunter.com and let’s talk about it!