How to support International Women’s Day 2025

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International Women’s Day (IWD) is more than just a day of recognition—it’s a movement that demands action, accountability, and advocacy.

As we celebrate IWD 2025, it’s time to consider how we can contribute to gender equality in meaningful and impactful ways. Whether you’re an individual, a brand, or part of the media, there are steps you can take to support and amplify women’s voices in Australia and beyond.

Support Women-Led Businesses

One of the most effective ways to drive change is through economic empowerment. Seek out and support women-owned businesses, whether by purchasing from them, investing in their growth, or collaborating with them. If you’re a brand, highlight and stock products created by women-led companies, and if you’re a consumer, be intentional about where you spend your money.

Just to name a few women-led businesses on Flaunter:

  • Sarah Urban - Sarah Green

  • Kasmiri - Anna Kiousis

  • Allora - Tabatha Brixton

  • Beeline Design - Lucy Grant

  • By Alexandra Prints - Alexandra Jansen

  • Brigid McLaughlin - Brigid McLaughlin

  • Cardi Co - Monique Vella

  • Lox - Ema Wakeford

  • Hunter Candles - Vianney Hunter

  • Karmme - Imby Langenbach

  • Lulu Zagame - Lulu Zagame

  • Mayde - Sylvia Hill

  • Oi Oi - Isabella Bennetts-Roberts & Lisa Bennetts

  • Rhodin - Alex Nieuwenhuys

  • The Makeup Studio - Maria Tsatsoulis

Elevate Women’s Voices in Media

Representation matters. Brands, PR agencies, and media outlets should ensure they are featuring female leaders, entrepreneurs, and creatives in their stories, press releases, and campaigns. Flaunter provides a space for journalists to access ready-to-publish content featuring women-led brands—ensuring their voices are heard and their work is visible.

Host or Attend IWD Events

International Women’s Day is marked by a variety of events across Australia, from panel discussions and networking sessions to charity fundraisers and cultural celebrations. Whether you organise an event within your community or workplace or attend one, these gatherings foster important discussions, connections, and commitments to action.

Advocate for Policy Change

Real change happens when policies support gender equality. Engage with local and national initiatives advocating for fair pay, parental leave, workplace protections and equal opportunities for women. Contact your local representatives, sign petitions and support organisations working towards legislative change.

Mentor and Uplift the Next Generation

Mentorship is a powerful tool for empowerment. If you are in a leadership position, offer guidance to women looking to advance in their careers. This can be through structured mentorship programs, informal coffee chats or offering internship and training opportunities within your business.

Donate to Women’s Charities and Organisations

Many charities and organisations in Australia are working tirelessly to support women in need, whether it’s through domestic violence services, education initiatives or career development programs. Consider donating or volunteering with organisations such as:

Use Your Platform to Share Women’s Stories

Social media is a powerful advocacy tool. Use your platform—whether it’s a personal Instagram account, a brand’s social media page, or a media publication—to amplify the voices of women making an impact. Share their stories, achievements, and calls to action to help drive awareness and engagement.

Commit to Lasting Change Beyond IWD

While International Women’s Day is a focal point, true commitment to gender equality must extend beyond March 8. Make ongoing commitments within your organisation, whether it’s through workplace policies, hiring practices, or continuous support of women-led initiatives.

Final Thoughts

Supporting International Women’s Day 2025 in Australia is about more than just recognition—it’s about action. By making conscious choices in business, media, policy and daily interactions, we can create lasting change for women in Australia and beyond. Now is the time to step up, speak out, and support the movement.

How will you be supporting IWD 2025?

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