Artificial Intelligence (AI) is not only shaking things up, it's redefining the media industry. And we're not just talking about ChatGPT... though we know that's the one you're probably most familiar with and already using. We look at some other common uses of AI in the industry and how you can leverage it to positively impact your work. 

When it comes to blending style with practicality, OiOi has mastered the art with their insulated bags. These bags aren’t just accessories—they’re part of a family story. Lisa founded OiOi over 25 years ago and her daughter Isabella now works alongside her - creating products that stay true to a chic aesthetic. 

Fashion marketing is a dynamic and ever-evolving industry, where brands compete for the attention of consumers. To stand out in this landscape, it's essential to adopt effective marketing strategies and to avoid common pitfalls.

In today’s competitive world, knowing how to pitch yourself effectively is essential to make your mark. Whether you're job hunting, wanting to impress a client, or trying to build your personal brand, the way you present yourself can significantly impact your success.

This week, we got to speak to Jo Rao from Wink. Let’s chat about all things marketing, campaigns and career success. She also shared tips for your business - so grab a tea and let’s dive in!

In today’s digital world, having a strong social media presence is no longer optional for brands—it’s essential. But diving into social media without a plan is like setting sail without a map. To navigate the vast array of platforms, trends, and audiences effectively, you need a well-structured social media plan.

Keeping up with trends, strategies, and insights can be overwhelming. Where do you turn to learn about these new developments? We love to read, but that can be time consuming and not very good for multi-tasking . That’s why podcasts have become our go-to source for staying in the loop across all things marketing and social media.

As we approach the second half of 2024, it's time to reflect on what’s worked so far and what needs to change. Maybe it’s time to rethink your brand’s marketing and PR strategy or implement some shiny new tools?

When it comes to our beloved furry family members, we want nothing but the best. Introducing WAGD, a brand that has quickly become a go-to for dog owners seeking high-quality, stylish, and durable collars, leads, and toys. Let’s dive into the hype…

Paid media is like that outfit you splurge on for a special event, owned media is your reliable daily wardrobe, but earned media? That’s the killer vintage find you stumble upon, making your friends go, “Where’d you get that?”

Consumers are bombarded with choices, settling for a ‘good’ brand is like whispering in a rock concert - you just won’t be heard. That’s why elevating your brand is essential to cut through the noise.

Your resume is your golden ticket to making a dazzling first impression. Whether you've been in the industry for a while or just starting out, a stellar resume can set you apart from the competition and showcase your unique blend of skills and experiences. Here’s a guide to crafting the perfect Marketing and PR resume that will get you noticed.

In today's digital age, mum influencers have become a powerful source of inspiration, guidance, and support for parents worldwide. From practical advice on raising children to delicious family recipes and navigating the challenges of motherhood, we share some of our favourite kids and baby influencers.

Picture this: Racks of vibrant, meticulously designed pieces, each with a journey and story, ready to make their debut in the fashion scene. Now imagine trying to keep track of every single one as they embark on their adventures - from photoshoots and showrooms to influencer collabs and press features.

It’s a cut-throat business world. And the marriage of PR and marketing is no longer a luxury but an absolute necessity. As brand managers and marketers, you hold the key to unlocking your brand’s true potential by leveraging your press coverage effectively. How? Let us share our insights, actionable steps and additional strategies to ensure ongoing benefits and lasting brand awareness.

So, you’ve got the basics of a PR strategy down, but how do you take it from good to exceptional? Whether you’re a seasoned PR pro or just starting out, these unique tips will help you add some flair and effectiveness to your existing strategy.

In this day and age, a founder's video isn't just another trend—it's your brand's secret weapon. It’s your story, your vision, your passion, all captured in a few engaging minutes. This isn't just about showcasing products; it's about showing the heart behind the hustle.

Today, we speak to Josef from JJW Studio. He shares insights into how you can leverage video content, tips to overcome stage fright and much more.