What Your Brand Should Be Doing in the Second Half of 2024
While it does feel like half of our friends and colleagues are still enjoying their European summer holiday, the second half of 2024 is definitely here. It's time to reflect on what’s worked so far and what needs to change. It’s time to rethink your brand’s marketing and PR strategy and gear up for a busy and exciting second half of the year.
As the Marketing & PR landscape is always changing, staying ahead means embracing new trends, leveraging technology, and staying connected with your audience.
Embrace AI and Automation
AI is more than a buzzword; it’s revolutionising marketing and PR. Use AI tools for personalised customer experiences, predictive analytics, and automating repetitive tasks. AI provides us with new avenues to creativity and generates concepts you and your team may not have thought of. While it is a great tool, make sure you don’t rely too heavily, your work should always be authentic and personal.
Double Down on Visual Content
Visual content continues to dominate. From Instagram Reels to TikTok videos, engaging visuals can captivate your audience like nothing else. Use a digital asset management tool to share high-quality images and videos with media and influencers, ensuring your brand’s visuals are always on point and accessible. Flaunter is a great solution for brands to manage, store and share their visual content.
Prioritise Sustainability in PR
In today’s world, consumers are increasingly eco-conscious. Highlight your sustainability efforts by sharing stories and visuals that showcase your initiatives. Transparent communication about your sustainability practices can attract and retain environmentally aware customers, setting your brand apart in a crowded market.
Leverage Influencer Partnerships
Influencers remain key to brand promotion, but authenticity is crucial. Connect with influencers who genuinely align with your brand values. By providing them with easy access to your media assets, you enable them to create authentic content that resonates with their followers and enhances your brand’s credibility.
Personalise Your PR Efforts
In a world full of generic messages, personalisation stands out. Tailor your PR pitches to individual journalists and influencers, ensuring your stories are relevant and engaging. Personalised pitches not only increase your chances of media coverage but also foster stronger relationships with media contacts, so do your research before you write! You can connect with media, pitch and share curated mood boards for media through Flaunter’s direct messaging feature.
Enhance Social Commerce
Social media is a powerful sales channel. Share shoppable content with media and influencers, driving traffic and sales directly from social platforms. This should be done through engaging campaign or flat lay imagery – highlighting the lifestyle your customer is purchasing with the product. Ensure your social commerce strategy is seamless, engaging, and customer friendly.
Build a Community
Creating a sense of community around your brand can lead to increased loyalty and advocacy. Distribute content that engages your audience, from behind-the-scenes looks to customer stories. This also covers social engagement like responding to people in comment sections, taking on feedback and sharing important messages online. Host virtual events and interactive sessions to foster deeper connections and keep your community engaged.
Stay Agile
In marketing and PR, the only constant is change. Use analytics and reporting tools to monitor trends, measure performance, and adjust your strategy as needed. Flexibility and responsiveness are key to staying relevant and competitive in a rapidly evolving market.
The second half of 2024 is brimming with opportunities for brands ready to innovate and adapt. By embracing AI, focusing on personalisation, leveraging the power of visual content and influencers, and staying committed to sustainability, your brand can not only meet the challenges of the future but thrive in them. With the right tools and strategies, you’ll have the support you need to make the rest of 2024 a standout success.
