If you’re not utilising digital tools and software platforms to streamline your work-life, then you’re doing it wrong.

We’re working [harder] faster than ever. So, efficiency isn’t just an advantage - it’s a necessity.

The right set of tools can transform overwhelming tasks into manageable actions, turning your strategic vision into reality. From the nuances of social media engagement to the precision of targeted advertising, every aspect of your marketing plan deserves the leverage that only the best tools can provide.

This is the essential toolkit that every marketer should have at their disposal:

Social media

Let’s start with the one you’re probably already using. Social media scheduling tools. In the realm of clicks, likes and shares, maintaining an active and engaging presence is paramount. Platforms like Buffer simplify scheduling, making your social media management efficient. Hootsuite offers a comprehensive suite to monitor and engage across multiple channels. For those seeking deeper insights, Sprout Social provides detailed analytics. Sendible streamlines content adaptation across platforms, while SocialPilot encourages innovative content curation, catering to diverse social media strategies.

Email marketing

Still considered the highest converting marketing channel, with 3x the ROI of social media, email marketing remains an essential tool for all businesses. Mailchimp's user-friendly interface lets you design resonant emails, automate campaigns, and analyse insights. Klaviyo specialises in e-commerce with advanced segmentation and automation, optimising customer interactions. And Campaign Monitor offers beautifully designed templates and robust automation workflows, ensuring your messages not only reach inboxes but also engage minds and hearts, making every send a connection opportunity.

Digital advertising

Navigating the digital advertising realm requires a mix of precision and creativity, with each platform offering a unique stage for your brand's story. Google Ads is your strategic ally, placing your brand right where searches happen, ensuring you're exactly where needed. Facebook Ads Manager plays the social savant, crafting campaigns that deeply resonate with your chosen demographics across Facebook, Instagram and WhatsApp. TikTok Ads brings a fresh, dynamic vibe to the table, encouraging creative campaigns that speak the language of a vibrant, younger audience. And Pinterest Ads adds a creative twist, allowing your brand to captivate audiences through visually appealing pins, perfect for driving inspiration-led conversions.

Public Relations

In PR, visibility and narrative control are key. And for brands who don’t have in-house PR teams or aren’t yet ready to sign up to an agency retainer, PR tools are a huge advantage - Giving you access to media lists, publicity features and, essentially, a digital PR assistant without the cost of an additional hire. Tools like Flaunter offer a digital showroom for your brand [from just $99 per month], ensuring your stories and products are easily accessible to the right journalists and influencers, increasing your editorial coverage and press opportunities by 300%. Linkby introduces a performance-based model for securing media placements, ensuring cost-effective visibility. To complement these, analytical giants like Meltwater and Cision provide deep insights into media mentions and campaign impact, essential for strategic PR planning.

Embracing these platforms means not just telling your brand's story, but ensuring it's heard by the right audience, at the right time, in the most compelling way.

Marketing Automation

Automating repetitive tasks frees up time for strategic thinking. Platforms like HubSpot and Marketo offer comprehensive tools for lead management and personalisation at scale, adapting to businesses of all sizes.

Planning and Time Management

What feels better than ticking things off your to do list? Efficient project management is key to executing marketing strategies effectively. Tools such as Asana, ClickUp, and Monday.com provide robust frameworks for planning, tracking and collaborating on marketing projects. They offer scalable solutions that cater to teams and projects of any size, ensuring your marketing operations run smoothly.

Essential Tools for Lifestyle Brands