10 Australian Kids & Baby Influencers you need to know about.
In today's digital age, mum influencers have become a powerful source of inspiration, guidance, and support for parents worldwide. Australia is home to some of the most relatable and engaging mum influencers who share their daily lives, parenting tips, and personal journeys with authenticity and heart.
From practical advice on raising children to delicious family recipes and navigating the challenges of motherhood, these influencers offer a wealth of knowledge and a sense of community to their followers.
Let’s shine light on the top 10 Australian mum influencers who are making a significant impact online, offering a glimpse into their lives and the invaluable content they share. Get ready to be inspired by these incredible women who balance the beautiful chaos of motherhood with grace and creativity.
Indy Clinton
Indy Clinton is a NSW based mum of 4 (including her newest fur baby, Aloha). The TikTok Creator of The Year’s chaotic and energised content has captured the attention of her 1.9 million followers, showcasing both the glamorous and not so glamorous sides of motherhood. Her content features her 3 children, Navy, Bambi and Soul, varying from funny moments to days in the life and more.
Marcia Leone
Marcia is the mum behind NOT SO MUMSY, a beautiful destination for women and mothers as she shares her love of motherhood with a healthy dose of self-care, fashion, and travel all rolled into one. We love Marcia for her raw, honest and relatable content. Based in Sydney, Marcia is a powerhouse and a creator we admire, with her own loungewear label (@notsomumsy_thelabel), her NOT SO MUMSY book, and beautiful new retreats she has designed for busy mums who need to step back and take some time to fill their cups.
Sarah’s Day
Sarah Stevenson is based in Cronulla, Sydney. Her content features a variety of pregnancy safe workouts, kid friendly meals, self-care routines and spending the day with her 2 boys, Fox and Malakai. Sarah has been in the public eye for many years, sharing her story originally as a fitness influencer. She also posts content frequently to YouTube with her 1.55 million followers.
Hannah Polites
Hannah Polites is a popular Australian social-media star based in Melbourne, Victoria. She is a mother of 4, midwife, fitness enthusiast, fashion icon, and entrepreneur. Her content covers all things motherhood, and she owns her own children’s clothing company, Babyccino Bear.
Amy Gerard
Amy Gerard is an influential Australian mum based in The Sutherland Shire. She balances being a mother of 3 with her job as a weekend radio host and presenter at KIIS1065. She has published her own book, Strap Yourself In, a deeply relatable memoir challenging our unrealistic expectations of motherhood and life, plus she is a co-host of Beyond the Chaos, a podcast with parenting educator Gen Muir.
Ellie Watson
Ellie Watson is an influencer creating all things style and mummy content. Known for her honest and heartfelt posts, Ellie shares the joys and challenges of parenting with her growing community. Her authentic approach to documenting everyday moments, from playful adventures with her kids to practical parenting tips, has resonated with many. Ellie’s platform is a source of inspiration and support for fellow mums, offering a relatable glimpse into the beautiful chaos of family life.
Ellidy Pullin
Ellidy Pullin is a cherished Australian influencer known for her heartfelt motherhood and lifestyle content. Following the loss of her partner, Olympic snowboarder Alex "Chumpy" Pullin, Ellidy has shared her journey of resilience and single motherhood with authenticity and grace. Her platform offers a blend of emotional storytelling and joyful moments with her daughter, Minn, creating a relatable and uplifting space for her followers. With her genuine connection and inspiring posts, Ellidy Pullin stands as a beacon of hope in the Australian influencer community.
Alyssa Jane
Alyssa Jane is a vibrant Australian TikTok star celebrated for her engaging content that captures the essence of young motherhood. Balancing humor, beauty tips, and the daily adventures of raising her child, Alyssa has built a loyal following. Her relatable and authentic approach resonates with fellow young mums and a broader audience alike. Through her creative videos and genuine personality, Alyssa Jane offers a heartwarming glimpse into the joys and challenges of being a young mum, solidifying her place as a standout creator on TikTok.
Brittany Noonan
Brittany Noonan is a cherished Australian influencer who brings a unique blend of motherhood, delicious recipes, and daily tips to her audience. As a mum, Brittany shares her experiences and insights on parenting, offering practical advice and heartwarming glimpses into her family life. Her engaging content features easy-to-make recipes and daily routines, all tailored to the busy life of a parent.
