While brands of old may have been content to settle for PRs who spent their days popping champagne with journalists, the modern day client has a long list of demands that the best agencies work hard to satisfy.

There’s no shortage of PR tools designed to make our jobs easier, but which are the best PR tools on the market for brands and agencies? Flaunter has pulled together the best of the best, from sourcing media lists through to analysing the effectiveness of your campaigns.

As consumers become more and more savvy, businesses are looking to new ways to build their brands and increase their visibility. And the future of PR is in the hands of the influencers, stylists and bloggers.