Budget-Friendly Content Strategies for Emerging Brands
Creating amazing content for your brand doesn’t have to cost an arm and a leg. Particularly for start up or emerging brands, where every dollar counts.
It might feel like a mammoth task, trying to juggle all the different types of content you think you need to produce, all while sneaking peeks at your aspirational competitors and wondering how you can ever match up. But here’s the thing - it’s not as complex as it seems. There’s just one rule you need to remember before you hit the ground running... You need a strategy before you do anything.
Having a strategy will ensure every piece of content has a purpose, and is tailored to the audiences you’re trying to reach. Without this, you’re basically throwing spaghetti at a wall and seeing what sticks - not the best use of your probably pretty limited resources.
Building your strategy:
Developing a content strategy involves a few key steps:
Define Your Audiences
Understand who you're speaking to. This might include current customers, potential customers, industry professionals, or even casual browsers. Each audience has unique needs and preferences, and your content should speak directly to them.
Set Clear Objectives
What do you want your content to achieve? Increased brand awareness, lead generation, customer engagement, or something else? Setting specific goals will help guide your content creation process.
Analyse Your Competitors
Take a close look at what your competitors are doing right and where they might be lacking. This can offer inspiration and help you identify opportunities to differentiate your brand. But remember, you don’t have to copy them. You are you.
Choose the Right Channels
Not all content platforms are created equal, especially when it comes to reaching your target audiences. Decide where your content will have the most impact, whether it's on social media, your blog, email newsletters, or elsewhere.
Plan Your Content Types
Based on your audience and objectives, determine what types of content will be most effective. This could range from blog posts and social media updates to videos, infographics, podcasts, or user-generated content.
Making magic on a shoestring budget:
With your strategy in place, it's time to dive into content creation without draining your budget.
DIY Tools and Tricks
The internet is a treasure trove of tools and platforms that won’t cost you an arm and a leg (ah-hem, Flaunter 😉😉). From graphic design tools like Canva to video editing champs like InShot and PR tools for media & influencer relations like Flaunter, these are your allies in churning out pro-level content on the cheap.
The Gold in User-Generated Content
Get your audience in on the action. When customers share their love for your product or service, it’s genuine, relatable and best of all, free. It’s about building a community where everyone contributes to the narrative.
Social Media: Your Budget-Friendly Megaphone
Social media is the ultimate playground for budget-conscious content creators. It’s where you can share everything from the raw, behind-the-scenes snapshots to polished user-generated testimonials. Each platform has its quirks and features that can help amplify your message.
The Art of Content Recycling
Got a blog post that’s gathering dust? Spruce it up into an infographic, slice and dice it into social media posts, or even spin it off into a podcast episode. Recycling content lets you squeeze out every bit of value and keeps your feed fresh.
Collaborate to Elevate
Link up with influencers, bloggers, or other brands that vibe with your ethos. These collabs can be a win-win, expanding your reach and bringing new flavors to your content mix without doubling the costs.
