The Hottest Australian Lifestyle Influencers and Content Creators [Gen Z edition]
Australian beauty, fashion and lifestyle influencers are slaying the social media game. Bringing us major Inso with every post.
These trendsetters are all about creative content, killer collabs and vibes that resonate. They’re not just influencers; they’re the next-door style gurus and beauty BFFs, shaping what’s hot and what’s not with a dash of their personal flair.
Meet the Aussie icons turning every scroll into a journey of discovery, one view, like and comment at a time.
Isabella Skocic
Isabella Skocic is the fashion icon you've been scrolling for, blending cutting-edge trends with a deep commitment to sustainability. Her TikTok and Instagram are your go-to for eco-chic inspo, where every post is a step towards a more sustainable wardrobe. This Aussie trendsetter isn't just about serving looks; she's on a mission to make fashion ethical and accessible. With an ever-growing roster of brand collabs that share her eco-conscious ethos, Isabella's not just influencing style choices; she's shaping a movement. Keep your eyes on this eco-chic queen; she's crafting the future of fashion one sustainable trend at a time.
Ashleigh Menin
Ashleigh Menin is the glam guru lighting up your feed with her dazzling makeup transformations and unapologetic body positivity. This Aussie beauty is on a mission to celebrate diversity in all its forms, serving up looks that inspire and empower. As a proud ambassador for White Fox Boutique, she's not just about the glam; she's about making a statement. With a talent for creating content that resonates worldwide, Ashleigh's collabs and tutorials are more than just beauty tips—they're a call to embrace your unique self. Follow Ashleigh for a daily dose of confidence, creativity, and chic style, all wrapped up in one fabulous package.
Arin Things
Arin Things is your aesthetic guru, blending high-quality content creation with her skills in photography and video editing. Specialising in beauty, lifestyle, wellness and ASMR, she crafts engaging visuals that range from soothing routines and 'Get Ready With Me' sessions to detailed product highlights and mesmeriaing close-ups. With an eye for the aesthetic and collaborations with brands like Bobbi Brown, L’Occitane, and Bioderma, Arin's content is a feast for the senses, making her a standout voice in the digital sphere.
Loui Burke
Get ready for Loui Burke, Melbourne's own style maestro and digital content virtuoso, crafting lifestyle content that's a cut above for social, digital, and print. His Instagram? A haven for those who lust after neutral palettes, offering endless inspo with a flair for warm, chic interiors. Loui isn't just about looks; he's about transforming spaces and styles into art forms, making every post bookmark-worthy. With his expertise as a Style Director, Loui's feed is your go-to guide for elevating your aesthetic game.
Sopha Dopha
Sophia Begg is the name on everyone’s lips. Our go-to for all things glam and grounded, where quirky meets chic, delivering bold fashion and genuine insights into mental wellness. Her vibrant feed is a mix of trend-setting styles, beauty hacks, and personal journeys, making her a relatable icon in the influencer scene. Sophia's open discussion on mental health, paired with her unique aesthetic, has garnered collaborations with top brands and a loyal following. She's not just setting trends; she's fostering a community where style and self-care go hand in hand. Watch Sophia as she continues to inspire with every post.
Ava Francis
Ava Francis is the TikTok queen turning heads with every clip. With a flair for makeup artistry and an eye for trends, Ava's videos are a treasure trove of style inspiration and positivity. Her engaging tutorials, style tips, and fashion finds not only showcase her creativity but have also led to notable collaborations, including support from MECCA. Known for her uplifting vibe, Ava is fast becoming a major influence in the beauty and fashion scene, making every post a must-see moment.
Andy Davie
Andy Davie is the epitome of coastal cool, with an Instagram vibe that's all about laidback style and boy-next-door charm. This rising influencer captures hearts with his creative yet effortless approach to fashion and a light-hearted take on content that resonates with his growing audience. Over on TikTok, Andy's all about fashion flexes, globetrotting adventures, and hilarious takes on the latest trends, proving he's a master at squeezing every drop of fun out of life. With undeniable charisma and a knack for connecting, Andy Davie is definitely one to keep your eyes on.
Sam Guggenheimer
Sam Guggenheimer is the Melbourne-based TikTok sensation turning everyday moments into relatable, fashion-forward content. With a knack for 'Get Ready With Me' videos that celebrate individuality over trends, Sam's your digital BFF, encouraging followers to embrace their true selves with confidence. Her engaging clips and style advice are all about authenticity, urging her audience to see beyond social media's highlight reel. Alongside her hit podcast 'Just For Girls' with Izzy Armitage, Sam's voice resonates across topics, making her a go-to for those seeking inspiration in fashion, beauty, and life's real talks.
Izzy Armitage
Izzy Armitage is your ultimate style icon, dishing out the latest in beauty and fashion with a dash of flair. Known for her vibrant makeup and trendy ensembles, Izzy's content is a goldmine of inspiration. Her relatable personality shines through every post, earning her a dedicated fanbase. Beyond her social media influence, Izzy's also rocking the podcast world with 'Just For Girls,' a go-to for empowering chats about confidence, fashion trends, and all the real-life tea. Whether it's collabs with brands or creative projects with other influencers, Izzy's unique style and voice make her a standout in the fashion and beauty scene.
Jacquie Alexander
Jacquie Alexander is the lifestyle queen with a heart of gold. The go-to beauty and lifestyle influencer radiating positive vibes and relatable content. Known for her bubbly personality, Jacquie captivates her audience with engaging makeup tutorials, skincare routines, and life hacks that resonate with fans across the board. Her commitment to self-love and body positivity shines through, making her platform a beacon of encouragement and confidence. With successful brand collaborations and the rise of her own brand, In My Moods, Jacquie's influence is both broad and deeply personal, inviting everyone to become the main character in their own life story.
Sarah Magusara
Sarah Magusara is the ultimate inspo hub, serving up dance moves, fitness inspo, and a vibe that's all about feeling good. This Aussie powerhouse has danced her way into our hearts, turning her TikTok and Instagram into go-to spots for those looking to spice up their routine with some rhythm and sweat. And when fashion giant SUPERDRY tapped her for a campaign, it just confirmed what we all knew: Sarah's influence is as undeniable as her energy. Keep up with Sarah for a daily dose of motivation wrapped in fun.
Janet Nimundele
Janet Nimundele is your next style crush straight out of Sydney, serving up a flawless blend of model vibes and creator cool. Her feed is a style diary bursting with unique fits and major inspo, proving chic is her middle name. With an eye for the vibrant and an energy that's just contagious, Janet's about to turn your feed into a runway. Stay tuned, 'cause this hidden gem is all set to sparkle and shine in the fashion influencer world.
Michael Finch
Michael Finch is the OG beauty guru with a twist, serving looks and laughs in equal measure. As a pioneer among Australia's male beauty influencers, Michael combines his makeup artistry qualifications with an infectious passion for glam, making his YouTube channel a goldmine of beauty tips and tricks. His vibrant personality and expert skills light up the screen, encouraging everyone to explore and embrace the world of beauty. Michael's unique blend of expertise and entertainment has solidified his status as a key player in the beauty community, making every video a must-watch for those looking to add some sparkle to their routine.
Sasha Morpeth
Sasha Morpeth is all about that sleek, chic vibe, mixing up her TikTok creativity with Insta-glam aesthetics. She's the real deal, keeping it 100% authentic while vibing with cool brands like ghd, Fenty Beauty, The Iconic, and Pandora. Sasha's got the magic touch for matching her content to any brand's vibe, proving she's not just a one-trick pony. Oh, and her iconic duo moments with her mum? Absolute gold. Sasha's the influencer you follow for inspo, stay for the authenticity, and love for the iconic moments.
Emilia Marantos
Emilia Marantos is making a splash with her dramatic flair and bold beauty statements. Based in Sydney, she's the content creator to watch, turning Instagram into her stage for showcasing the art of self-care and lifestyle. Emilia's feed is a masterclass in skin-care routines and hair styling wizardry, establishing her as the ultimate beauty guru. Her message? Slow down and embrace self-care, empowering her followers to shine with confidence. With Emilia, it's not just about looking good; it's about feeling fabulou
Are you a creator wanting to connect with brands, book campaigns, make content for and build relationships? Learn more about how Creators use Flaunter (it’s free) as their go-to PR tool to find brands and products.
Are you an Influencer or Creator wanting to find & connect with brands, book campaigns & make content? Learn how 1000s of other Creators use Flaunter (it’s free) as their go-to PR tool to find brands and products.
