We meet with brand managers and PRs every day. And one thing we always love is that very first conversation where they share their brand story. There’s something so special about listening to the owner of a small business or a PR manager talk about the who, what, when, where and why of their brand. There’s a sparkle in their eyes, a cadence to their words and an undeniable passion. It’s truly one of the most inspiring parts of our day – and it reaffirms the importance of storytelling in the world of PR and branding.

We’ve all been here – you’re reading an intriguing article online. You scroll through the content, captivated by the words but also by the stunning images, engaging videos and infographics that bring it to life. It’s an immersive experience that doesn’t just inform but deeply involves you in the story.

If you haven’t already discovered this fabulous new fragrance brand, prepare yourself for an olfactory revolution. The BETTER Brand is rewriting the rules of scent, bringing you the ultimate sensory escapade with unparalleled innovation and a deep-rooted dedication to eco-fabulousness.

They say that timing is everything, and in the world of PR, ain’t that the truth! Just like a well-executed wink or a perfectly-timed witty comeback, the moment you choose to unleash your PR content can make all the difference.

You know that thrill when you’re flipping through your favourite magazine or scrolling your go-to website, and there’s a full feature on that brand you’ve been low-key obsessing over? Let’s dive into why that kind of media feature is EVERYTHING for brands today.

If you’re like us, you’re being bombarded with millennial-era content right now – and kinda loving it. This nostalgia has got us thinking about the evolution of public relations (PR).

This lady needs no introduction, but just because her bio sounds so sizzling, we’ll do a short one anyway.

Zoe Weldon is one of the radest chicks we know (she’d also high five us right now for incorporating the word Rad in a post, that’s if she wasn’t busy riding her cute blue bike around Manly). Her client list reads Lululemon, Eat Fit Food, The Farm, Smack Bang Designs…Woo!

We know this time of year can feel overwhelming, thinking about all the things on your to-do list and wanting to make sure you've covered everything off so you can actually enjoy your break.

Navigating media relations can feel a bit like crafting the perfect text message: too short and you're dismissive, too long and you risk overwhelming them. It’s all about striking the right balance. While knowing the right people is a good start, genuine, strategic engagement is the key to sustained media success.

Step into the universe of textiles and meet Belinda Gallo, the Co-Founder of IN THE SAC. With over two decades in the industry, Belinda, or "Belle" to those lucky enough to know her, is here to share her insights, journey and the creative vision behind her brand.

If you're in public relations, you already know the sample management struggle is real. One mishap can throw off an entire campaign. So, isn’t it time we ditch the chaos of spreadsheets for something smarter...

...To a system that's both sophisticated and simple. Enter Flaunter’s Sample Tracking and Digital Showroom, the power couple every PR agency needs to shine.

Ever found yourself at a stale PR event nibbling on canapés while listening to a forgettable keynote? Yeah, we’ve all been there. But today, we're switching gears.

Welcome to your definitive guide to PR events that not only spark conversations but ignite movements.

Can you hear it? The distant jingle of holiday tunes and the calendar pages flipping faster towards the end of the year. It might seem tempting to kick back and coast into the new year - but hold that thought.

Let’s manifest something. Your brand right on the cusp of “Oh, I know them!” Just a heartbeat away from becoming a household name.

You’re not merely waiting in the wings for your moment in the media spotlight – you’re out there, ready to seize it.

Let’s cut through the buzz and break it down. Brand PR and Personal PR – they may share a monogram, but they’re worlds apart when it comes to strategy and impact.

Your brand is much more than just a product or a service – it’s part of someone’s everyday life. Think about it: in the crowded world of fashion, beauty, home, and lifestyle, what really makes you stand out?

Are you using Fashion GPS for your fashion PR needs? While it’s a familiar name in the industry, it’s time for you to consider Flaunter – a beautiful easy-to-use platform with an active media database, digital showroom, sample tracking and affordable pricing plans for brands of all sizes – big, small and emerging.

In the public relations space, Flaunter and Linkby are like the hotspots everyone’s talking about.

When it comes to spotlighting your brand’s story in the media, which marketing and PR tool serves as the better option? It’s a great question!

Ho, ho, ho! That time of year when even the brand marketing world gets dusted with a little holiday magic. And who better to sprinkle a bit of that magic than your friends at Flaunter?