Flaunter vs Prowly: Choosing the right PR platform for your brand
When it comes to spotlighting your brand’s story in the media, which marketing and PR tool serves as the better option? It’s a great question!
We’ve been in this game long enough to know that the ideal software partner can revolutionise your approach – streamlining your processes, enhancing access to key contacts and boosting your PR features for measurable, standout results.
When comparing Flaunter and Prowly, it’s essential to consider the specific needs and goals of your brand. Both platforms have distinct features and strengths that cater to different aspects of public relations and media outreach. Read on for a comparison as we guide you through each platform’s strengths and quirks. By the end of this, you’ll have a clear picture of which one aligns seamlessly with your brand’s unique voice and aspirations.
A quick overview
Flaunter
Target audience: Ideal for a wide range of brands [emerging, small and established] and PR agencies, especially in the lifestyle sector like fashion, beauty, home, venues, destinations and wellness. Flaunter is particularly effective for brands aiming to increase their editorial coverage and build lasting media relationships.
Key features: Flaunter offers an integrated suite that includes an online press center, digital showroom, content library, sample tracking, a reporting dashboard and media relations management.
Pricing: Flaunter’s subscription model begins at $99 per month, offering a budget-friendly choice for various business sizes and stages.
Prowly
Target audience: Suited for businesses focusing heavily on media outreach and press releases, especially those regularly distributing press material.
Key features: Prowly specialises in a media database, online newsroom, email campaign tools, CRM integrations, analytics, social media management and AI-powered recommendations.
Pricing: Prowly’s tiered pricing starts at $258 per month.
Key features
Flaunter:
Press centre: A branded, always-visible online press kit showcasing your brand assets, stories, images and media releases to journalists, editors, stylists, creators and influencers.
Digital showroom: Displays products and collections. Invite media and creators from anywhere in the world to visit your online showroom, request product samples or campaigns.
Content library: A repository for high-quality images and marketing materials for easy media access. Journalists can download ready-to-publish brand images and assets on demand, for free.
Media relations management: Streamlines communication and connections with a broad network of media contacts.
Sample tracking: Efficiently manages the lending of products for shoots and reviews, ensuring accountability. Is that dress you loaned to Marie Claire still out, returned, overdue, or gifted? Track your inventory locations with Flaunter.
Reporting dashboard: Offers comprehensive insights into media interactions, content downloads and PR campaign effectiveness. See which media are downloading your images, promoting your brand and where you’re being featured.
24/7 accessibility: Ensures that media professionals can find and interact with your brand at any time – no more 9am – 5pm press office hours only.
Account management: Not sure what to do, how to get started, or just need an extra pair of hands? Flaunter’s in-house team of marketing and public relations specialists help brands create press releases and media pitches, manage your Flaunter profile, build targeted media lists, develop PR strategies and more.
Prowly:
Media database: Access to over 1 million* journalists and media outlets worldwide for targeted PR campaigns. *Limits apply based on plan.
Online newsroom: Customisable press room for publishing and optimising press releases, media coverage and multimedia content.
Email campaigns: Tools for creating and sending personalised email pitches with performance tracking analytics.
CRM integrations: Seamlessly integrates with major CRM platforms for enhanced media relations and ROI tracking.
Analytics: Real-time tracking and analysis of PR campaign impact with customisable reporting features.
Social media management: Comprehensive tools for creating, scheduling and monitoring posts across multiple social media platforms.
AI-powered recommendations: Personalised insights and strategy recommendations using machine learning algorithms.
Collaboration tools: Streamlined communication and workflow management for teams and stakeholders with task tracking and content sharing.
Ideal users
Flaunter is best suited for brands of all sizes – whether emerging, small or established – aiming to elevate their PR efforts, amplify brand awareness, and secure a higher volume of editorial placements and PR opportunities. It uniquely positions brands to be effortlessly discovered by media, ensuring that their products gain spotlight even when you’re not actively pitching. This makes Flaunter an invaluable asset for brands seeking a blend of both traditional and digital PR strategies.
Prowly is good for businesses that prioritise media outreach and press releases as the core of their PR strategy, especially those who frequently distribute press material.
Pricing
Flaunter offers a month-to-month subscription model starting at $99 per month with no lock-in contracts, making it a budget-friendly option for a range of businesses.
Flaunter’s monthly plans: Emerging $99, Growth $199, Pro $349, Agency $499
Prowly provides tiered pricing starting at $258 per month to accommodate different business sizes and needs, focusing on a more customised approach.
Comparison
Audience reach: Flaunter specialises in lifestyle sectors, providing extensive coverage and enhanced visibility for fashion, accessories, beauty, home, kids and baby, hospitality, travel and wellness brands. Prowly, with its broader media database, caters to a wider range of industries, making it versatile for various business types.
Tools and services: Flaunter offers a holistic PR management approach, including a press centre, media relations tools, digital showroom and reporting, ideal for brands with physical products. Prowly specialises in press release distribution and also offers a customisable online newsroom, email campaign tools and robust analytics, supporting strategic and tailored PR campaigns.
User experience: Both platforms are user-friendly.
Pricing and flexibility: Flaunter’s pricing is more accessible for smaller or emerging brands, with a flexible subscription model that scales with business growth. Prowly, although starting at a higher price point, offers customisation options suitable for businesses with specific media outreach needs.
Making the right choice
Choosing between Flaunter and Prowly depends largely on your brand’s specific PR needs. If your goal is to have a holistic PR tool that covers various aspects of PR management and fosters lasting media relations, Flaunter is the go-to option. Its blend of traditional and digital PR tools, along with user-friendly features and affordable pricing, make it a strong contender for comprehensive PR management.
On the other hand, if your primary focus is on creating and distributing press releases and managing media relations through targeted outreach, Prowly is your ideal match. Its specialised tools for press release distribution and media CRM are well-suited for brands with a strong focus on mass media outreach.
Making the switch: Flaunter as the ideal Prowly alternative
Considering a switch from Prowly? Flaunter offers an efficient, comprehensive and intuitive solution to elevate your PR strategy and enhance your brand’s presence. Flaunter stands out with its visually engaging PR tools and cost-effective pricing, all tailored to the ever-changing needs of modern brands and media professionals. Experience the Flaunter difference and see your PR efforts thrive. Join Flaunter today. Start your 14-day free trial.
Join the growing number of fashion professionals making the switch to Flaunter. Flaunter isn’t just an alternative to Fashion GPS – it’s the future of fashion PR.