Let’s paint a picture: You’ve been pouring funds into digital ads – from Facebook and Instagram to TikTok, Pinterest and YouTube. You’re expecting a boom in website traffic, engagement and a dramatic uptick in conversions. But the outcome is more ‘meh’ than ‘wow.’

In a world where media consumption is as diverse as it is prolific, understanding how to engage Gen Z – a demographic that is redefining the norms of media interaction – is crucial for any brand aiming to stay relevant and resonant.

Did you know at Flaunter, we work with brands of all sizes? Whether you're taking your first steps in the business world or you're already strutting your stuff as a well-known name, we get it - standing out is not just a nice-to-have, it's your runway to success.

Dive into the stylish world of Georgina Kar, a Sydney-based Fashion Stylist and Creative Consultant with an 18-year journey through the fashion industry.

Hello to all you amazing, hardworking brand managers, and welcome to the exhilarating, sometimes chaotic world of PR. This is where your role is crucial in making your brand stand out. It’s all about maintaining a strong, engaging brand presence in a competitive space.

Applying for a job, can feel quite intimidating - but it doesn't have to be that way. Whether it's your first job, a significant career move, or an internal promotion, it's a undoubtedly a big deal. We get it. And so does Dene Gambotto, the Founder and Managing Director at iknowho - a specialised recruitment business for the marketing world.

If you’ve ever wondered what happens when two artistic souls collide to redefine the boundaries of fashion, look no further than the spellbinding collaboration between Katie Rose Jewellery and model Christina Macpherson.

There are so many tech tools out there to help you get the most out of your content, it makes sense to be working smarter and not harder. We’re particularly excited about tools that are leveraging AI to help us write better, distribute wider, and track more effectively. Here are some of our favourites.

We’re taking a look at why podcasting is the next big thing for PRs, how to pitch guests to podcast hosts and whether you should be launching your own.