Maximising your PR impact: Top tips for brand managers using Flaunter
Hello to all you amazing, hardworking brand managers, and welcome to the exhilarating, sometimes chaotic world of PR. This is where your role is crucial in making your brand stand out. It’s all about maintaining a strong, engaging brand presence in a competitive space.
That’s where Flaunter comes in – not just as a tool, but as a practical, transformative platform for PR management. Flaunter is designed to streamline your workflow and amplify your brand’s voice, making your job easier, more effective, and more fun.
Let’s explore how you can use Flaunter to its full potential and really elevate your PR efforts and brand performance.
Understanding Flaunter’s Core Features
Flaunter isn’t just another PR tool; it’s a comprehensive solution that simplifies and enhances your PR activities:
Digital Press Center: Think of this as your brand’s online stage. Flaunter’s press center showcases your brand’s story, news, campaigns and achievements to a global audience of media and creators.
Digital Showroom: This is where your products are on display 24/7. The showroom invites journalists, influencers and stylists to explore your collections and request product loans or gifts.
Content Library: Here, journalists, editors, freelancers and creatives discover your brand’s latest imagery and press assets. Media download hi-res ready-to-publish images from the content feed to promote your brand in editorial content.
Media Relations: With access to over 2500 media professionals, Flaunter makes it easier to connect with the right people in the media world.
Sample Tracking / Gifting Suite: It’s the ultimate organisation tool for your samples and gifts – keeping you out of messy excel files. Manage and track your product inventory, with 100% visibility of who’s got what and when it’s coming back.
Reporting: Here’s where data becomes your best friend. Flaunter’s reporting tools offer valuable insights into your campaigns’ performance, helping you make smarter, data-driven decisions.
Building a Compelling Brand Story on Flaunter
Your brand story is crucial, and Flaunter helps you tell it effectively:
Engaging Images: Upload and share images that not only look great but also communicate your brand’s story effectively.
Media Releases: Upload and share media releases that are engaging and informative, making it easy for journalists to understand and promote your story. Need help with crafting the ultimate press release?
Showroom Access: Invite your audience to visit your digital showroom to discover your sample collections and request products to loan, promote or run a campaign with.
Accessible Contacts: Flaunter seamlessly connects brand with media and creators. Discover and connect with the right contacts for your brand, start a conversation via the in-app messaging functionality and build genuine relationships.
Streamlining Media Relations
Securing media coverage made easy. There are two ways that Flaunter helps brands land coveted editorial coverage.
1. Media discovery. Journalists and editors enjoy free access to Flaunter and use the platform to source brand assets, search for products, download press-ready content and connect with brands.
2. Outreach. Brands have access to 2500+ media contacts via Flaunter. Filter and search for media based on their interests, preferences and lead times. View their profile for in depth information and reach out via the in-app messaging tool.
Flaunter is a great place for building and maintaining relationships in the media world. It’s not a mass distribution tool. So be personal and focus on the relations part of PR 😉
Tracking and Analysing Your PR Efforts
With Flaunter’s reporting tools, you can track the performance of your campaigns, understand what resonates with your audience and adjust your strategy accordingly. These insights are crucial for refining your PR approach.
Leveraging Showroom Collections
Just like a physical PR showroom but online. Your Flaunter showroom is an immersive experience. Use your digital showroom to showcase your products effectively. Sync your products from your press centre or upload pics straight from your device. Create “racks” and various “showrooms” to organise your collections in a way that’s attractive and easy for media professionals to explore and appreciate.
These showrooms are invite-only, so create your unique Flaunter links (tracking data included!) and share away with your favourite media, celeb, influencer and stylist contacts. Once they visit your showroom, media can easily request products to loan. Your team then reviews and accepts, modifies or rejects the loan request. Saving hours every day in showroom management.
Keeping Up with Trends and Industry Insights
Staying updated with the latest trends and insights in PR is essential. Flaunter empowers you with this critical knowledge, enabling you to track your brand’s visibility, understand media search behaviours and discover popular content types. More than just metrics, Flaunter helps you analyse your content’s performance, offering actionable insights for future photoshoots and campaigns. This strategic approach ensures your brand strategy is not only optimised but also ahead of the curve, keeping your brand relevant and impactful in the ever-evolving PR landscape.