Media and influencers have been an important part of the fashion, lifestyle, and beauty industry for years. As brands have grown more sophisticated, so has their approach to getting the word out about their products.

PR is for more than just marketing. It's for more than just press releases and social media posts. It's for more than just getting your name out there.

In this article, we’ll outline some of the best ways to get press coverage for your brand. By following these steps carefully, you’ll be able to attract the attention and interest of media outlets that care about topics similar to those important in your own industry!

If you’re a business owner or manager, you might be wondering whether (or why) you should start using marketing and pr software platforms. Well, wonder no more!

The internet is a busy place. There's so much content out there, and it can be tough to get noticed. So how do you maximise your brand's visibility?

There are a variety of insightful, data-rich PR metrics for brand performance that we can pull, decipher, report on and strategise for improved results.

You've got a fabulous brand. But you're not getting the press coverage it deserves. We've got 10 reasons why your PR game needs a makeover.

It's not enough to simply offer products. Now it's essential to craft a remarkable brand experience. Learn how to invite influencers to your events.

Amid economic downturns, businesses cut costs, often beginning with marketing & PR. Discover why PR's relevance is heightened in such times.

Still using spreadsheets and manual logs to track samples? We get it, it’s how things have always been done. But in an industry where one wrong move could lead to missed opportunities, why take the risk? Flaunter offers a smarter, streamlined way to make sure you're always in control.

Content marketing is a hot topic. It’s a vast and ever-evolving industry that allows brands to connect with their audience in meaningful ways. However, many marketers & brand managers are still debating whether to invest in content or PR.

While brands of old may have been content to settle for PRs who spent their days popping champagne with journalists, the modern day client has a long list of demands that the best agencies work hard to satisfy.

There’s no shortage of PR tools designed to make our jobs easier, but which are the best PR tools on the market for brands and agencies? Flaunter has pulled together the best of the best, from sourcing media lists through to analysing the effectiveness of your campaigns.