Why PR and Content Marketing Are Part of the Same Game (and could probably see you win)
Content marketing is a hot topic. It’s a vast and ever-evolving industry that allows brands to connect with their audience in meaningful ways. However, many marketers & brand managers are still debating whether to invest in content or PR.
So, what's the big difference anyway? Content marketing is the process of creating and sharing valuable content that inspires people to take action - and PR is the process of strategically and effectively getting that content into the hands of your target audience.
Together, they can be an unstoppable force for growing your brand awareness, generating leads, and reaching new customers.
But how do you make sure your content marketing strategy works with your PR? How can you ensure that every piece of content you create is on-brand for your business? And what if there's no budget for content creation? Here are some tips for using content marketing in conjunction with PR strategies to get the most out of both.
Curate an editorial calendar
The first step is to create an editorial calendar that outlines all of the content you'll need to produce over the course of a year or more. You can do this by writing out all of your key messages, identifying all of your target audiences, and then creating a list of topics that would appeal to each group. Then set aside time every week or two weeks to schedule posts based on what needs to go live when - and don't forget about holidays!
Make quality content that is on-brand and relevant to your audience
In today’s world, where more content is being created than ever before, it’s important to create quality content that is on-brand and relevant to your audience – otherwise, it can get lost in the noise. The more content you produce that connects with your audience and increases engagement rates, the higher chance there will be for more visibility in search engines like Google or Bing. Hello SEO!
Plus, if you can create compelling content that gets picked up by storytellers (media, influencers, bloggers, creators), it'll be easier for them to write about your brand or product because they'll have something interesting and engaging to report on!
Get creative with your distribution methods
It's one thing to create quality content, it's another to distribute it properly. Your content can look great on your site, but if you don't take the extra steps of distributing that content in the correct places and to the right audiences, then you're only doing half your job. Here's a list of our top tools to get the most out of your content.
If you want to make sure that your audience sees the content you create, and eventually converts from it, then it’s important that you spend time working on proper distribution - share your blog posts, infographics, videos, and other forms of media across multiple platforms from your owned channels to earned and paid.
By doing this, you'll build up a following of people who want to hear more from you every time there's something new happening.
Be consistent with your content marketing strategy
The key to effective content marketing is consistency because it's all about building trust with your audience and establishing yourself as an authority in your field.
Make sure your tone is consistent throughout all of your content so that people know what kind of voice they're getting when they read something from your site; if one article sounds like an ad while another sounds like a personal letter from someone they know then it's likely that readers will be confused about what kind of content should come next!
Always use analytics
You can learn so much about your audience and how they interact with your content by tracking their behavior and looking at what they click on, how long they stay on each page, and which pieces of information resonate with them. This will help you create a better overall strategy for future campaigns, as well as make sure that every piece of content is optimized for maximum engagement. Flaunter's digital asset management software gives you smarter insights to see who is viewing and downloading your images, and engaging with your brand. Try it for free now.
Use analytics tools like Google Analytics or Alexa to see which sites are sending traffic back to your site and what kind of content seems to resonate best with them. Then tailor future posts accordingly!