THE FLAUNTER BLOG
Flaunt It
We share industry insights and interviews, PR and marketing trends and advice, as well as tips for brands, agencies, media and creators using Flaunter.
Strategies for maximising your media outreach
The PR world can be tricky to navigate if you’re new or haven’t yet established strong relationships with the media. And that’s where Flaunter becomes like your very own digital PR assistant, already armed with the best media contacts and relationships.
Why and how to integrate marketing and public relations for business growth
Riding the wave of success requires more than just a sleek website and a snazzy logo. It demands a powerful, coordinated effort integrating Marketing and PR strategies. When you combine them strategically, there’s no limit to what your business can achieve.
How to build your brand story
We meet with brand managers and PRs every day. And one thing we always love is that very first conversation where they share their brand story. There’s something so special about listening to the owner of a small business or a PR manager talk about the who, what, when, where and why of their brand. There’s a sparkle in their eyes, a cadence to their words and an undeniable passion. It’s truly one of the most inspiring parts of our day – and it reaffirms the importance of storytelling in the world of PR and branding.
Why You Should Be Using Multimedia In Your PR Campaigns
We’ve all been here – you’re reading an intriguing article online. You scroll through the content, captivated by the words but also by the stunning images, engaging videos and infographics that bring it to life. It’s an immersive experience that doesn’t just inform but deeply involves you in the story.
How often should I be shooting new PR content?
They say that timing is everything, and in the world of PR, ain’t that the truth! Just like a well-executed wink or a perfectly-timed witty comeback, the moment you choose to unleash your PR content can make all the difference.
Why media features are more valuable than influencers or digital ads
You know that thrill when you’re flipping through your favourite magazine or scrolling your go-to website, and there’s a full feature on that brand you’ve been low-key obsessing over? Let’s dive into why that kind of media feature is EVERYTHING for brands today.
The evolution of Public Relations – it’s a whole new (digital) world
If you’re like us, you’re being bombarded with millennial-era content right now – and kinda loving it. This nostalgia has got us thinking about the evolution of public relations (PR).
How to dominate social media with great images
This lady needs no introduction, but just because her bio sounds so sizzling, we’ll do a short one anyway.
Zoe Weldon is one of the radest chicks we know (she’d also high five us right now for incorporating the word Rad in a post, that’s if she wasn’t busy riding her cute blue bike around Manly). Her client list reads Lululemon, Eat Fit Food, The Farm, Smack Bang Designs…Woo!
How to holiday effectively - 4 marketing tech tools to manage your brand while you're on break
We know this time of year can feel overwhelming, thinking about all the things on your to-do list and wanting to make sure you've covered everything off so you can actually enjoy your break.
Media relations: It’s not just who you know, but how you woo them too
Navigating media relations can feel a bit like crafting the perfect text message: too short and you're dismissive, too long and you risk overwhelming them. It’s all about striking the right balance. While knowing the right people is a good start, genuine, strategic engagement is the key to sustained media success.
PR events that leave a mark: Best practices for organising and promoting your brand event
Ever found yourself at a stale PR event nibbling on canapés while listening to a forgettable keynote? Yeah, we’ve all been there. But today, we're switching gears.
Welcome to your definitive guide to PR events that not only spark conversations but ignite movements.
Nine smart moves to give your brand’s PR a boost before the end of the year
Can you hear it? The distant jingle of holiday tunes and the calendar pages flipping faster towards the end of the year. It might seem tempting to kick back and coast into the new year - but hold that thought.
Flaunt it your way: The insider’s playbook to snagging that coveted media spotlight
Let’s manifest something. Your brand right on the cusp of “Oh, I know them!” Just a heartbeat away from becoming a household name.
You’re not merely waiting in the wings for your moment in the media spotlight – you’re out there, ready to seize it.
Brand PR vs. personal PR: Crafting distinct narratives for resonance and reach
Let’s cut through the buzz and break it down. Brand PR and Personal PR – they may share a monogram, but they’re worlds apart when it comes to strategy and impact.
How to build a brand
Your brand is much more than just a product or a service – it’s part of someone’s everyday life. Think about it: in the crowded world of fashion, beauty, home, and lifestyle, what really makes you stand out?
Flaunter vs Linkby: The smarter long-term PR solution
In the public relations space, Flaunter and Linkby are like the hotspots everyone’s talking about.
Flaunter vs Prowly: Choosing the right PR platform for your brand
When it comes to spotlighting your brand’s story in the media, which marketing and PR tool serves as the better option? It’s a great question!
4 Tips to Elevate Your Christmas Marketing with Flaunter
Ho, ho, ho! That time of year when even the brand marketing world gets dusted with a little holiday magic. And who better to sprinkle a bit of that magic than your friends at Flaunter?
Beyond the clicks: Why smart brands are choosing digital PR over ads
Let’s paint a picture: You’ve been pouring funds into digital ads – from Facebook and Instagram to TikTok, Pinterest and YouTube. You’re expecting a boom in website traffic, engagement and a dramatic uptick in conversions. But the outcome is more ‘meh’ than ‘wow.’
Gen Z media: How to catch their eye
In a world where media consumption is as diverse as it is prolific, understanding how to engage Gen Z – a demographic that is redefining the norms of media interaction – is crucial for any brand aiming to stay relevant and resonant.