We’ve all been here – you’re reading an intriguing article online. You scroll through the content, captivated by the words but also by the stunning images, engaging videos and infographics that bring it to life. It’s an immersive experience that doesn’t just inform but deeply involves you in the story.

They say that timing is everything, and in the world of PR, ain’t that the truth! Just like a well-executed wink or a perfectly-timed witty comeback, the moment you choose to unleash your PR content can make all the difference.

You know that thrill when you’re flipping through your favourite magazine or scrolling your go-to website, and there’s a full feature on that brand you’ve been low-key obsessing over? Let’s dive into why that kind of media feature is EVERYTHING for brands today.

If you’re like us, you’re being bombarded with millennial-era content right now – and kinda loving it. This nostalgia has got us thinking about the evolution of public relations (PR).

This lady needs no introduction, but just because her bio sounds so sizzling, we’ll do a short one anyway.

Zoe Weldon is one of the radest chicks we know (she’d also high five us right now for incorporating the word Rad in a post, that’s if she wasn’t busy riding her cute blue bike around Manly). Her client list reads Lululemon, Eat Fit Food, The Farm, Smack Bang Designs…Woo!

We know this time of year can feel overwhelming, thinking about all the things on your to-do list and wanting to make sure you've covered everything off so you can actually enjoy your break.

Navigating media relations can feel a bit like crafting the perfect text message: too short and you're dismissive, too long and you risk overwhelming them. It’s all about striking the right balance. While knowing the right people is a good start, genuine, strategic engagement is the key to sustained media success.

Ever found yourself at a stale PR event nibbling on canapés while listening to a forgettable keynote? Yeah, we’ve all been there. But today, we're switching gears.

Welcome to your definitive guide to PR events that not only spark conversations but ignite movements.

Can you hear it? The distant jingle of holiday tunes and the calendar pages flipping faster towards the end of the year. It might seem tempting to kick back and coast into the new year - but hold that thought.

Let’s manifest something. Your brand right on the cusp of “Oh, I know them!” Just a heartbeat away from becoming a household name.

You’re not merely waiting in the wings for your moment in the media spotlight – you’re out there, ready to seize it.

Let’s cut through the buzz and break it down. Brand PR and Personal PR – they may share a monogram, but they’re worlds apart when it comes to strategy and impact.

Your brand is much more than just a product or a service – it’s part of someone’s everyday life. Think about it: in the crowded world of fashion, beauty, home, and lifestyle, what really makes you stand out?

In the public relations space, Flaunter and Linkby are like the hotspots everyone’s talking about.

When it comes to spotlighting your brand’s story in the media, which marketing and PR tool serves as the better option? It’s a great question!

Ho, ho, ho! That time of year when even the brand marketing world gets dusted with a little holiday magic. And who better to sprinkle a bit of that magic than your friends at Flaunter?

Let’s paint a picture: You’ve been pouring funds into digital ads – from Facebook and Instagram to TikTok, Pinterest and YouTube. You’re expecting a boom in website traffic, engagement and a dramatic uptick in conversions. But the outcome is more ‘meh’ than ‘wow.’

In a world where media consumption is as diverse as it is prolific, understanding how to engage Gen Z – a demographic that is redefining the norms of media interaction – is crucial for any brand aiming to stay relevant and resonant.

Applying for a job, can feel quite intimidating - but it doesn't have to be that way. Whether it's your first job, a significant career move, or an internal promotion, it's a undoubtedly a big deal. We get it. And so does Dene Gambotto, the Founder and Managing Director at iknowho - a specialised recruitment business for the marketing world.

There are so many tech tools out there to help you get the most out of your content, it makes sense to be working smarter and not harder. We’re particularly excited about tools that are leveraging AI to help us write better, distribute wider, and track more effectively. Here are some of our favourites.

We’re taking a look at why podcasting is the next big thing for PRs, how to pitch guests to podcast hosts and whether you should be launching your own.