Is anyone else as addicted to Amazon’s Making the Cut as we are? And not just for Heidi Klum’s #fashun, featuring huge puffer jackets and thigh high boots, but for the truth bombs being dropped on the contestants about the power of PR.

Danielle Lewis is a slashie. She’s the CEO & Co-Founder of influencer platform, Scrunch, she recently launched Sales & Wine, an online course aimed at teaching anyone how to sell, and she’s the face of SPARK. We went BTS with Danielle to find out more about sales, PR and how the two work hand-in-hand.

We’re in the middle of the great reshuffle and those in the PR industry are rethinking what they want out of their careers. While there’s no doubt it’s a candidates market right now, with plenty of opportunities to negotiate, how do you stand out and position yourself as the perfect fit for your dream role?