There’s a whole lot of conversation happening right now about The Great Resignation or The Great Reshuffle – whatever you call it, employee’s expectations are changing and they’re ready to make the call if their workplaces aren’t stepping up to the plate.

We’re all guilty of feeling the dopamine rush that comes from a fast fashion purchase that we know will only be worn once before it either disintegrates or goes out of style. However, the way consumers shop is changing, with more than half of us indicating we’d stop shopping from brands who can’t demonstrate their sustainability clout.

Are you even a PR professional if you *haven’t* had this conversation with clients or your boss? Big and small brands want to know they’re getting the best bang for their buck when it comes to marketing their products, so while you know it’s worth it, here’s a few thoughts you can share when you need to be PR’s hype-girl.

Sustainability is no longer just a buzzword for fashion brands, with consumers voting with their wallets for brands that are committed to making a real difference to the world we live in.

It seems right now that there’s a company in crisis every other day. From high profile company layoffs to cancel culture, to Elon Musk putting his foot in it yet again, the internet has ratcheted up the frequency and speed with which a crisis can take hold.

Whether they’re prepping for a podcast spot, fronting a press conference or just having a chat to the local paper, it’s important for your talent to represent your brand well.

Media and influencers have been an important part of the fashion, lifestyle, and beauty industry for years. As brands have grown more sophisticated, so has their approach to getting the word out about their products.

Influencer marketing has been a buzzword for a while now, though for many businesses, it still feels like an impossible feat - like trying to catch lightning in a bottle. But with the right approach, it can be one of the most powerful tools to gain exposure, reach your target audiences and get results from your campaign.

PR is for more than just marketing. It's for more than just press releases and social media posts. It's for more than just getting your name out there.

In this article, we’ll outline some of the best ways to get press coverage for your brand. By following these steps carefully, you’ll be able to attract the attention and interest of media outlets that care about topics similar to those important in your own industry!

If you’re a business owner or manager, you might be wondering whether (or why) you should start using marketing and pr software platforms. Well, wonder no more!

The internet is a busy place. There's so much content out there, and it can be tough to get noticed. So how do you maximise your brand's visibility?

As a media professional, you're no stranger to the challenges of cutting through the noise to find stories & brands that resonate with your audience.

There are a variety of insightful, data-rich PR metrics for brand performance that we can pull, decipher, report on and strategise for improved results.

You've got a fabulous brand. But you're not getting the press coverage it deserves. We've got 10 reasons why your PR game needs a makeover.