THE FLAUNTER BLOG

Flaunt It

We share industry insights and interviews, PR and marketing trends and advice, as well as tips for brands, agencies, media and creators using Flaunter.

Marketing & PR Tips Guest User Marketing & PR Tips Guest User

Essential tips for sending PR samples to journalists

When it comes to capturing the attention of journalists and securing valuable media coverage for your brand, the strategic distribution of PR samples can work wonders. But let’s make one thing clear, it’s not as simple as just shipping out a package. Sending PR samples and carefully curated press gifts is an art in itself. And we’re here to reveal our top tips.

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Marketing & PR Tips Guest User Marketing & PR Tips Guest User

Must-Know PR Metrics That Will Boost Your Brand’s Performance

Have you ever questioned, or been asked the question, does PR work? Our fellow brand managers and PR pros will know, that success is defined by captivating press coverage and a pulsating brand presence. And, fortunately for us, the days of simply guesstimating reach and impact are behind us. Now, there are a variety of insightful data-rich metrics that we can pull, decipher, report on and strategise for improved results.

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Marketing & PR Tips Guest User Marketing & PR Tips Guest User

From Screen to Shopping Cart, Everything You Need To Know About Product Placement

A well-placed product is a silent ambassador, creating brand recognition and recall. Picture this, Tom Cruise rocking a pair of Ray Ban aviators, James Bond never without his Omega watch, Carrie Bradshaw sitting at her window with an Apple MacBook. You instantly know what we’re talking about, right. That is the magic of well-placed product placement.

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