
THE FLAUNTER BLOG
Flaunt It
We share industry insights and interviews, PR and marketing trends and advice, as well as tips for brands, agencies, media and creators using Flaunter.
A Picture is Worth a Thousand Shares: Creating Engaging and Shareable Digital PR Content
In today’s digital age, creating engaging and shareable content for digital PR campaigns has become essential for businesses to increase their online presence, reach a wider audience and build brand awareness.
Once Upon a Brand – How to Craft a Compelling Brand Story
Every brand has a story to tell.
A compelling brand story can make your business stand out, create emotional connections with your audience and achieve more editorial press coverage.
How Flaunter Helps Journalists Discover New Trends, Content and Ideas
Alright our savvy journalists and media mavens, let’s face it… Finding the perfect image for your story can be a real pain in the butt.
Why Brands Still Need Traditional PR
Traditional PR is the timeless hero that keeps on slaying in the era of TikTok and Instagram.
How to Nail Pitching and Relationship Building with Editors
We know a thing or two about mastering media relations, and we’re here to spill the tea on how to pitch and build killer relationships with editors.
Is PR Worth the Wait? How Playing the Long Game Benefits Brands
Patience is a virtue… But we hate to wait.
Lessons from a Very Kind Collaboration – How Clinique x La La Land Showed Us the Power of Brand Partnerships
Brand partnerships have been a cornerstone of marketing for years.
When two brands come together, sparks can fly – just look at the Clinique x La La Land Kind Cafe collaboration.
7 Reasons Why You’ll Fall Head Over Heels For Flaunter (Media & Creator Edition)
As a media professional, you’re no stranger to the challenges of cutting through the noise to find the stories and brands that truly resonate with your audience.
Fortunately, Flaunter is here to help.
Best Practice For Your Digital Press Center
Every brand dreams of scoring that coveted feature story in a top-tier publication, or making headlines in a major news outlet.
But in today’s fast-paced media landscape, getting the attention of busy journalists and influencers can be tough.
Why Every Brand Should Showcase Their Press Images on Flaunter
Stop googling and TikTok searching for new ways to get your brand noticed by media, publishers and creators.
Whether you are a new brand trying to make a name for yourself, or an established one looking to maintain and elevate your position, PR can help you in so many ways.
The Power of Planning and the Editorial Calendar
You know what they say: failing to plan is planning to fail. And when it comes to PR strategy, that’s especially true.
But fear not – there’s a tool that can help you stay ahead of the game, impress the heck out of journalists, and generally make your brand look like the bomb.com.
3 Quick Tips for Using Flaunter to Get Inspo for Stories
Are you a media professional seeking the perfect start to your day? Picture this: a tranquil sunrise stroll with a double-shot latte in hand, while effortlessly staying ahead of the game with the best inspiration for your next captivating story.
How Brands Like Crocs and New Balance Evolved From Uncool to Unstoppable
Some brands have managed to transcend their humble beginnings and emerge as icons of cool. Through strategic repositioning and a keen eye for market trends, these brands have undergone remarkable transformations, captivating the masses and establishing themselves as trendsetters.
Essential tips for sending PR samples to journalists
When it comes to capturing the attention of journalists and securing valuable media coverage for your brand, the strategic distribution of PR samples can work wonders. But let’s make one thing clear, it’s not as simple as just shipping out a package. Sending PR samples and carefully curated press gifts is an art in itself. And we’re here to reveal our top tips.
A Strategic PR Guide for Beauty Brands
If you’re a brand manager, PR manager or a savvy business owner in the realm of beauty, skincare and wellness, this guide is your golden ticket to crafting a praiseworthy PR strategy that will have the media buzzing and your brand sparkling in the spotlight.
10 Ways to Use Media Callouts
Ready to level up your PR game and forge valuable connections with media insiders? Or perhaps you’re a journalist, stylist or influencer searching for fresh sources, exclusive content and access to exciting events?
Must-Know PR Metrics That Will Boost Your Brand’s Performance
Have you ever questioned, or been asked the question, does PR work? Our fellow brand managers and PR pros will know, that success is defined by captivating press coverage and a pulsating brand presence. And, fortunately for us, the days of simply guesstimating reach and impact are behind us. Now, there are a variety of insightful data-rich metrics that we can pull, decipher, report on and strategise for improved results.
10 Tips for Running a Photoshoot on Location
The Brisbane-based handbag and accessories label focuses on taking every campaign to a new level and there is nothing they love more than capturing fun, fabulous, and heartwarming moments through the camera lens.
From Screen to Shopping Cart, Everything You Need To Know About Product Placement
A well-placed product is a silent ambassador, creating brand recognition and recall. Picture this, Tom Cruise rocking a pair of Ray Ban aviators, James Bond never without his Omega watch, Carrie Bradshaw sitting at her window with an Apple MacBook. You instantly know what we’re talking about, right. That is the magic of well-placed product placement.
How To Become a PR Pro
Let’s be real, whether you’re just starting out, transitioning from a traditional marketing background, or simply looking to elevate your PR game and become a PR pro, there’s a whole lot to learn and master.