How to Nail Pitching and Relationship Building with Editors
If you want to slay the media game and make headlines for your retail or lifestyle brand, you’re in the right place.
We know a thing or two about mastering media relations, and we’re here to spill the tea on how to pitch and build killer relationships with editors.
Get ready for some PR power moves that will level up your brand’s media presence. Let’s start with some facts facts, courtesy of Cision, 2022.
✨ Media are on the move! 43% of journalists are juggling five or more beats, and almost 30% are churning out 10 or more stories a week. Talk about a fast-paced industry!
✨ Earned media reigns supreme! A whopping 92% of consumers trust editorial content more than traditional ads or social media. It’s all about that editorial love!
✨ Press releases are still the OG! Journalists rely on them for generating stories or story ideas, with 76% of media pros wanting to receive press releases from PR experts.
✨ It’s all about understanding the audience! Journalists need you to know what their audience finds relevant, pitch them with tailored stories, provide comprehensive product information, and definitely not spam them.
In this blog, we delve into the art of mastering media relations and share actionable tips on how to pitch and build meaningful relationships with editors across different industries.
Know Your Editors
Get to know the publications, websites, channels and blogs that are relevant to your brand. Familiarise yourself with the editors’ style, interests and content preferences. This will help you craft pitches that are spot-on for each editor and show that you’ve done your homework.
Personalise Like A Pro
Generic pitches won’t cut it, honey. Get personal and show some love to those editors! Address them by name, reference their recent work and explain why your story is a perfect fit for their audience. Make it crystal clear why your pitch is a match made in media heaven and show them you’ve put in the effort to tailor it just for them.
Keep It Short and Sweet
Editors are busy bees, so keep it snappy. Use a subject line that grabs their attention and get straight to the point. Use compelling stats, facts and quotes to back up your pitch, and avoid lengthy emails. Short and sweet is the way to go!
Follow Up With Finesse
Persistence is key, but don’t be pushy. Follow up politely after a reasonable amount of time and remind them of your pitch. Keep it professional and avoid flooding their inbox. Show them you’re interested, but respect their time and boundaries.
Build Relationships Like a Pro
Genuine relationships are the foundation of successful media relations. Network, attend industry events, and engage with editors on Flaunter. Offer them exclusive content, expert insights or access to events. Be authentic, responsive, and show them that you’re in it for the long haul, not just a one-time pitch.
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Remember, building relationships takes time and effort, so be patient, persistent and always maintain a professional and respectful approach. Happy pitching!