Spring has (almost) sprung here in Australia, and in our amazingly-wild PR world, this signals the onset of a whirlwind season filled with boundless opportunities for brands, media and content creators.

Looking for the perfect skincare product to revitalise your skin as we head into a new season?

Allow us to introduce you to Esmi Skin Minerals’ new açai duo.

In a fashion landscape filled with fleeting trends and loud logos, a realm of refined sophistication and understated elegance does exist. Quiet luxury, like a beautifully composed symphony, embraces the artistry of timeless designs, impeccable craftsmanship and restrained opulence.

Alright our stylish trendsetters, it’s time to talk about the most anticipated event in the Australian fashion world – Australian Fashion Week!

As a brand, this is your chance to showcase your unique designs to industry insiders and fashion lovers alike. But with so much competition, it can be hard to stand out from the crowd.

We’re about to enter the most exciting and chaotic time of the year…Australian Fashion Week is less than 2 months away.

Nikki sat down with us to share the strategies NAC are using right now to gain coverage for their clients and what she thinks makes a really great PR pro.

For our latest industry profile, we caught up with jewellery designer Luke Rose to revel in his brand's continued success and hear all about his exciting role in Sophie Monk's engagement.

Trends influence your marketing strategy and your campaign focus. These are the hottest brand trends that will dominate in 2023. Read On!

We’d all love to nail that perfect work-life balance, but let’s be real, unfortunately we don’t always have the motivation to do that 5 am yoga session or midday meditation without ten thousand critical thoughts running through our brains, telling us we’re throwing time into a paper shredder.

Are you looking for ways to increase your brand awareness? Wondering what PR trends are going to explode in 2023?

Every brand needs to be prepared for the best ways to make a statement and stand out from the crowd. The upcoming year is guaranteed to see the rise of new marketing trends that can help you reach your target audience, build a stronger brand and increase revenue. 

Pinterest is a treasure trove of inspiration, which is great for brand marketers and PRs. This week, we caught up with Gina Ciancio, the editor of Style Curator, to find out how her team uses Pinterest to leverage content, increase brand awareness, drive traffic to their website and stay ahead of the curve.

As a PR professional, you’re pretty used to adapting, but there are ways you can build a lockdown-proof PR agency to keep your clients happy, and yourself sane.

How does the founder of Man of Many, Frank Arthur, stay inspired and what does he look for in a PR pitch? We sat down with the industry award winning publisher to chat how he’s building community in 2022 – and the strangest thing he’s Googled for work.