
THE FLAUNTER BLOG
Flaunt It
We share industry insights and interviews, PR and marketing trends and advice, as well as tips for brands, agencies, media and creators using Flaunter.
How Saben Became an International Brand – A conversation with Founder, Roanne Jacobson
Roanne Jacobson, Founder of leading luxury accessories brand, Saben, joins Flaunter General Manager, Mel Cawston for a chat about all things brand, PR, and going global.
Event Wrap Up: How to Build an International Audience for your Australian Brand
This week, we hosted our final PR Power Lunch of 2021 with Violeta Tentomas of West 14th and Natalie Knoll of Bird & Knoll, touching on:
LEAF's Sarah Leaf on why she says 'never say never' in PR
Sarah Leaf founded LEAF, a values-driven communication agency, at the height of the pandemic. Wanting to work with brands that offered their community an opportunity to align shared values, not just a commercial exchange.
9 Ways to Up your PR Game in 2022
While the last two years have practically rendered any crystal ball gazing moot, there are still a few emerging trends we’d bet our last face mask on in 2022.
Why Storytelling is (Still) So Important | 2022 PR Trends
Audrey Jaggs, Brand and Communications Manager at cult fashion brand, Spell, joins Flaunter General Manager, Claire Deane in the fourth of our 2022 Trends in PR video series to talk about how brands can up their storytelling and sustainability game in 2022.
How to do Fashion Week... if you're not at Fashion Week
The fashion industry has weathered a storm or two since 2020, and with Afterpay Australian Fashion Week kicking off, it looks like there might be more than a few of us who are having to pivot yet again.
Big Brands are Leaving Social Media. Should You?
Earlier this year, Bottega Veneta announced that it would no longer be posting to Instagram and Facebook, followed by beauty brand, Lush who recently dropped their Zuckerberg-owned channels in 48 countries. Is this the start of a major trend, and will your brand be the next to follow?
Why Editors Don’t Want Freebies + 4 Ways Get More Strategic with your Outreach
We love a good treat as much as the next gal, but this post has been a long time coming - we think it’s time to let gifting go.
Event Wrap Up: Why PRs Need A Podcast Strategy
This week, we hosted our very first PR Power Lunch event, featuring the expertise of Steph Taylor [Socialette], Fiona Killackey [My Daily Business Coach] and Caitlin Judd and Anna Mackenzie [lady-brains].
Behind the Scenes of #WEWEARAUSTRALIAN
We sat down with Australian designers Aje, ESSE and Bassike, who are taking part in the #WeWearAustralian movement, and the founder of Showroom-X, to find out what makes us #bettertogether as an Australian fashion industry.
Jessica Ruhfus on how PRs *should* be pitching collaborations
Jessica Ruhfus sat down with us to share why collaborations should be part of your PR strategy, the best way to pitch them and why PRs need to be more digitally savvy with the business tools they use.
How to woo an Australian Consumer: humour, authenticity and free shipping.
At our recent ‘From Australia With Love’ event, Flaunter founder Gaby Howard asked our special guests to share how to build an International audience for a brand.
BTS with Alice Braccini and Jacob Glanton of Violetta Group
Join our chat with the amazing Alice Braccini and Jacob Glanton from Violetta Group.
How to Pitch to International Media
Flaunter recently hosted a panel event on how to build an Australian audience for international brands, featuring Prue Thomas [Oroton], Alyce Tran [In The Roundhouse, LTK], Lauren Sams [AFR] and Emma Read [stylist]. These industry experts share how to pitch to Australian and international media.
Chris Carroll shares his tips on creating content that inspires
Chris Carroll is the man behind TLC Interiors, a design service and successful blog that has inspired clients and readers since 2012. Here we chat with Chris about his career and find out how he chooses brands to feature on his stylish pages.