There’s no shortage of PR tools designed to make our jobs easier, but which are the best PR tools on the market for brands and agencies? Flaunter has pulled together the best of the best, from sourcing media lists through to analysing the effectiveness of your campaigns.

As consumers become more and more savvy, businesses are looking to new ways to build their brands and increase their visibility. And the future of PR is in the hands of the influencers, stylists and bloggers.

As someone who has been on both sides of the fence, both in-agency delivering PR for brands as well as on the client side, commissioning agencies to generate press on my behalf, there’s a number of things PR professionals can do to increase the level of trust amongst their clients and brands.

But how do you stay on top of your coverage when there is just so much ‘media’ out there? We’re not going to lie - media monitoring is T O U G H. And expensive. Very expensive. Mainly because of the sheer man-hours it can take physically scrolling or flipping through the never-ending amount of new content.

The creative process of designing products for consumers has undergone significant changes in recent times. To succeed, designers must stay up-to-date with current trends and consumer demands.

There’s more to PR than long lunches and full page spreads. These days, PRs need to be on top of the data that’s meaningful to their clients, and the latest trends in storytelling and content marketing.

Content is king. But, it’s also a bit of a diva. The better you treat content, the more it will do for you.

The psychology behind attraction is fascinating and often surprising, but understanding how attraction works can help you market your brand and products to your target market more effectively.

New year, new you. Or new business, either way. But, if you’re like most businesses and teams, you are looking to these next 365 days with a sense of drive and purpose.

When it comes to getting noticed in the media, there are a few key things you need to know.