If you’re a brand manager, PR manager or a savvy business owner in the realm of beauty, skincare and wellness, this guide is your golden ticket to crafting a praiseworthy PR strategy that will have the media buzzing and your brand sparkling in the spotlight.

Ready to level up your PR game and forge valuable connections with media insiders? Or perhaps you’re a journalist, stylist or influencer searching for fresh sources, exclusive content and access to exciting events?

Have you ever questioned, or been asked the question, does PR work? Our fellow brand managers and PR pros will know, that success is defined by captivating press coverage and a pulsating brand presence. And, fortunately for us, the days of simply guesstimating reach and impact are behind us. Now, there are a variety of insightful data-rich metrics that we can pull, decipher, report on and strategise for improved results.

The Brisbane-based handbag and accessories label focuses on taking every campaign to a new level and there is nothing they love more than capturing fun, fabulous, and heartwarming moments through the camera lens.

A well-placed product is a silent ambassador, creating brand recognition and recall. Picture this, Tom Cruise rocking a pair of Ray Ban aviators, James Bond never without his Omega watch, Carrie Bradshaw sitting at her window with an Apple MacBook. You instantly know what we’re talking about, right. That is the magic of well-placed product placement.

Let’s be real, whether you’re just starting out, transitioning from a traditional marketing background, or simply looking to elevate your PR game and become a PR pro, there’s a whole lot to learn and master.

As a brand owner or manager, do you find yourself questioning whether PR is something you should invest in? Has it somehow slipped through the cracks while you’ve been busy perfecting your TikTok reels and obsessing over influencer ads? Well, take it from someone who’s spent their career balancing marketing and PR roles, public relations is not something you want to skimp out on, or skip entirely. Let me tell you why…

You’ve got a fabulous brand. But you’re not getting the press coverage it deserves. Well, why not? We’ve got 10 juicy reasons why your PR game needs a makeover.

As social channels have become an integral part of our lives, influencers have continued to become a dominating force that shape consumer behaviour and brand perception. So it’s no wonder why brands are prioritising influencer campaigns and brand ambassadorships. With their large online followings and persuasive abilities, they possess the power to elevate your brand in ways that traditional marketing tactics cannot. But how do you find the right influencer for your brand?

Bustling showrooms, fashion runways, glamorous product launches and the captivating world of public relations. For those of you wondering, what exactly does a PR Manager do, let us take you behind the scenes of this exhilarating role.

In this daily cycle, journalists and media outlets have more time than ever to delve into a diverse range of stories. So there’s lots of opportunity for your brand to stand out and secure some amazing coverage.

Building a memorable brand is essential for new business owners and entrepreneurs looking to make their mark. Creating a brand that resonates with your target audience and stands out from the crowd requires a strategic approach, a touch of PR prowess and a dash of marketing magic.

Welcome to the era where micro influencers have taken the PR and marketing world by storm, shaping the landscape with their authenticity, targeted reach and engaging charm. From the rise of Facebook to the allure of Instagram, TikTok sensation and now the phenomenon that is Threads, the digital world is constantly changing.

Are you ready to conquer the media landscape like a boss? Get ready to unleash your inner pitching powerhouse and discover the secrets of how to pitch media stories. Say goodbye to the guessing game and hello to media greatness as you stay ahead of the curve. Learn to anticipate trends, cultivate relationships and seize golden opportunities, ensuring your brand shines in the spotlight.

As PR professionals, we understand the importance of crafting impactful campaigns that captivate audiences and leave a lasting impression. So, let us share our insights as we unveil 10 stellar strategies, backed by real-life success stories, to effectively promote your new product or service.

As an influencer or content creator, landing a spot on those exclusive PR lists can open doors to a world of exciting opportunities, free goodies and potentially a life/career beyond your wildest dreams.

But, how do you get there? We’re here to spill the tea on how to score a place on brand and agency PR lists – even if you’re just starting out.

From the likes of guerrilla style campaigns leaving fake parking tickets on Sydney-siders’ cars in Bondi to Maybelline’s AI-generated mascara wand adding eyelashes to buses, PR tactics this year were innovative, out-of-the-box, sometimes controversial, and set the bar high for brands planning PR stunts in 2024.

From established global companies to start-ups and emerging brands, businesses of all sizes rely on the expertise and creative vision of PR professionals to navigate the complex landscape of media relations.

Amidst the endless surge of lifestyle brands and retail products, the rules of engagement have evolved. It’s no longer enough to simply offer products. Now it’s about creating an experience that etches itself into the memory of those fortunate enough to partake. But who are the first to partake in these remarkable brand experiences? Usually, influencers.

In times of economic uncertainty, businesses, especially small ones, face a unique set of challenges. With spending down and uncertainty looming, maintaining a strong brand presence might seem like a distant luxury rather than an immediate necessity. However, that’s where Public Relations (PR) becomes a powerful ally for small businesses navigating through economic hardships.