How to get on brand and agency PR lists

As an influencer or content creator, landing a spot on those exclusive PR lists can open doors to a world of exciting opportunities, free goodies and potentially a life/career beyond your wildest dreams.

But, how do you get there? We’re here to spill the tea on how to score a place on brand and agency PR lists – even if you’re just starting out.

What is a PR list?

PR lists are exclusive databases maintained by brands and agencies, where they curate a selection of influencers and media professionals for potential collaborations and media opportunities. Being on one means getting the royal treatment, with fantastic new products and perks delivered straight to your door.

For influencers and creators, being on a PR list means gaining access to exciting collaborations, product launches and exclusive events. PR packages, which are often sent to influencers on these lists, contain free products or experiences that influencers can showcase to their audience, boosting credibility and visibility.

Brands, on the other hand, benefit from PR lists by gaining exposure to a curated group of influential voices that align with their target audience. This helps brands amplify their messaging reaching a wider audience through influencer partnerships and media coverage.

Now you understand why PR lists are significant, let’s share some strategic tips to increase your chances of making it onto these exclusive rosters:

Do Your Research

Doing your research is like finding the perfect outfit for a special occasion – it’s all about the right fit! Take a deep dive into brands and agencies to discover those that align seamlessly with your niche and style. Look for those that frequently team up with influencers and creators like yourself. Get cozy with their content and show them some love with meaningful interactions. Beyond social media platforms, some brands post callouts on their website for creators and influencers to review their products. Take the initiative to do something not every influencer does and go searching for those opportunities.

Pro tip: Flaunter is your ultimate database of brands and PR agencies. Browse through our brand directory to discover 100s of emerging and established brands and agencies that might just be your perfect match.

Build a High-Quality Engaged Following

Before you even start thinking about asking to be included in a PR list, you need a platform and an engaged following. Brands and agencies are on the lookout for influencers who can command a devoted audience. So, ignite the spark by crafting captivating content that speaks to your audiences’ heart and soul. Forget the numbers game; it’s all about building authentic connections and meaningful interactions that leave a lasting impact.

Demonstrate Brand Loyalty

To demonstrate your unwavering support, immerse yourself in the brands you genuinely adore. Engage wholeheartedly with their content, like, comment and share with enthusiasm. Participate in their campaigns and show the world why their products are your go-to favourites.

Pro tip: Take it a step further by creating authentic testimonials and showcasing how these brands have positively impacted your life or transformed your routine. Your genuine passion and brand loyalty will shine through, catching the keen eye of PR teams and potentially opening doors to exciting collaborations that align perfectly with your values.

Focus On Your Niche

As an influencer aiming to secure a spot on PR lists, honing in on your niche is essential. By establishing yourself as an expert in a specific field or interest, you’ll attract brands looking for influencers with a genuine passion for their products or services. Take the time to truly understand your audience and tailor your content to their preferences, ensuring you consistently provide value and engagement. This not only fosters a dedicated following but also positions you as an authority, making brands eager to collaborate with you. Your authentic expertise will be your ticket to PR list success!

Know Your Skills

Being strategic with your content is a must for gaining attention from brands and getting on PR lists. Get to know your audience’s online behaviour – optimise your posting schedule to match their active times and boost engagement. Hashtags are a powerful tool, too! By using relevant and strategic hashtags, you can increase the visibility of your content, making it easier for brands to find you amidst the influencer crowd. Take the time to research popular hashtags within your niche and incorporate them into your posts for maximum impact.

Produce Outstanding Content

Being a standout content creator is your ticket to landing on the radars of brands and securing a spot on those coveted PR lists. Consistency is key. Effortlessly deliver high-quality and visually stunning content that showcases your skills and creativity. Dare to be different and offer unique perspectives that captivate your audience and pique the interest of potential brand partners. Remember, outstanding content speaks volumes about your talent and dedication, making it an irresistible magnet for PR teams in search of influencers who can elevate their brand presence.

Know Your Stats

Numbers don’t lie and as an influencer, your stats speak volumes about your impact and influence. Brands and agencies want to see the results you’re achieving with your content, so it’s time to show off your stats with pride! Share your engagement rates, reach and growth metrics. Highlight successful collaborations and case studies that showcase your ability to drive results. Flaunt your social media analytics, website traffic and any other relevant data that proves you’re a force to be reckoned with. Emphasise how your audience genuinely connects with your content and how your influence drives action. It’s not just about follower count; it’s about the genuine relationship you have with your audience that sets you apart.

Build Relationships With PR Teams

Building strong and meaningful relationships with PR teams is the secret to securing that coveted spot on their exclusive PR lists. Take the initiative to introduce yourself, show genuine interest in their work and actively engage with their content on social media platforms. Attending industry events provides excellent networking opportunities, allowing you to make memorable impressions in person. Utilise media platforms like Flaunter to find brand and agency managers to connect with, opening doors to exciting collaborations and media opportunities.

Pitch Yourself To Brands

Don’t just wait for brands to come knocking; go ahead and make your move. Craft a compelling pitch (don’t just ask for free products!) that showcases your unique talents, passion for their products or services and the value you can bring to their brand. Personalise your pitch for each brand, because one size doesn’t fit all. Let them know how your audience will be blown away by the collaboration. Whether you message on Flaunter, slide into their DMs or connect at events, your well-crafted pitch can work wonders and pave the way for incredible opportunities.

Practice Patience

Building relationships and establishing yourself as a trusted influencer doesn’t happen overnight. Stay dedicated, keep creating exceptional content and be persistent in your efforts. Remember, PR people are B.U.S.Y! It’s a journey, and success might not happen immediately, but with consistency and determination, your dedication will eventually be rewarded. Embrace the process, celebrate small victories along the way and before you know it, your hard work will pay off, and you’ll find yourself on the radar of brands and agencies, opening doors to exciting collaborations and media opportunities.