Is anyone else as addicted to Amazon’s Making the Cut as we are? And not just for Heidi Klum’s #fashun, featuring huge puffer jackets and thigh high boots, but for the truth bombs being dropped on the contestants about the power of PR.

We’re in the middle of the great reshuffle and those in the PR industry are rethinking what they want out of their careers. While there’s no doubt it’s a candidates market right now, with plenty of opportunities to negotiate, how do you stand out and position yourself as the perfect fit for your dream role?

There’s a whole lot of conversation happening right now about The Great Resignation or The Great Reshuffle – whatever you call it, employee’s expectations are changing and they’re ready to make the call if their workplaces aren’t stepping up to the plate.

We’re all guilty of feeling the dopamine rush that comes from a fast fashion purchase that we know will only be worn once before it either disintegrates or goes out of style. However, the way consumers shop is changing, with more than half of us indicating we’d stop shopping from brands who can’t demonstrate their sustainability clout.

Are you even a PR professional if you *haven’t* had this conversation with clients or your boss? Big and small brands want to know they’re getting the best bang for their buck when it comes to marketing their products, so while you know it’s worth it, here’s a few thoughts you can share when you need to be PR’s hype-girl.

Sustainability is no longer just a buzzword for fashion brands, with consumers voting with their wallets for brands that are committed to making a real difference to the world we live in.

It seems right now that there’s a company in crisis every other day. From high profile company layoffs to cancel culture, to Elon Musk putting his foot in it yet again, the internet has ratcheted up the frequency and speed with which a crisis can take hold.

Whether they’re prepping for a podcast spot, fronting a press conference or just having a chat to the local paper, it’s important for your talent to represent your brand well.