As consumers become more and more savvy, businesses are looking to new ways to build their brands and increase their visibility. And the future of PR is in the hands of the influencers, stylists and bloggers.

As someone who has been on both sides of the fence, both in-agency delivering PR for brands as well as on the client side, commissioning agencies to generate press on my behalf, there’s a number of things PR professionals can do to increase the level of trust amongst their clients and brands.

But how do you stay on top of your coverage when there is just so much ‘media’ out there? We’re not going to lie - media monitoring is T O U G H. And expensive. Very expensive. Mainly because of the sheer man-hours it can take physically scrolling or flipping through the never-ending amount of new content.

The creative process of designing products for consumers has undergone significant changes in recent times. To succeed, designers must stay up-to-date with current trends and consumer demands.

There’s more to PR than long lunches and full page spreads. These days, PRs need to be on top of the data that’s meaningful to their clients, and the latest trends in storytelling and content marketing.

Content is king. But, it’s also a bit of a diva. The better you treat content, the more it will do for you.

The psychology behind attraction is fascinating and often surprising, but understanding how attraction works can help you market your brand and products to your target market more effectively.

New year, new you. Or new business, either way. But, if you’re like most businesses and teams, you are looking to these next 365 days with a sense of drive and purpose.

When it comes to getting noticed in the media, there are a few key things you need to know.

Are you ready to take your brand's PR efforts to the next level? Well, let us tell you, visual storytelling and content marketing are the keys to making that happen.

Let's face it, building and maintaining relationships with key media contacts is crucial to the success of your brand. It can be overwhelming and intimidating, especially for smaller brands and startups, but don't worry - we have your back!

Picture perfect or perfect picture? When it comes to visual content, media outlets and publishers are on the hunt for the latter. And they’ve found the answer in deep etched imagery.

If you want to stand out from the crowd, boost your brand awareness, and get your products in front of the right people, then it’s time to take your digital presence seriously.

From fashion shows and product launches to pop-up shops and influencer gatherings, events can be an incredibly effective tool for brands to connect with their audience, generate coverage and increase awareness.