From fashion shows and product launches to pop-up shops and influencer gatherings, events can be an incredibly effective tool for brands to connect with their audience, generate coverage and increase awareness.

Diversity, it's not just a term used to describe the line-up on Love Island. In fact, it’s a key ingredient for crafting an impactful and successful brand campaign. 

You see, the world is full of unique individuals, and that's a beautiful thing. We're all different in our own special ways, whether it's our age, appearance, ethnicity, gender, sexuality, health, religion, socioeconomic status, or experiences.

When it comes to PR, there are two main types of content: advertorial and editorial.

But if you’re new to PR, you may be wondering what the **** is the difference anyway?

The digital age has ushered in a new era of complexity when it comes to measuring the success of PR campaigns.

As a business owner or brand manager, you’re the biggest cheerleader for your brand.

But when it comes to getting the word out there, building successful PR relationships is key. So, let’s dive in and figure out how to make the most out of your PR partnerships.

In today’s digital age, creating engaging and shareable content for digital PR campaigns has become essential for businesses to increase their online presence, reach a wider audience and build brand awareness.

Every brand has a story to tell.

A compelling brand story can make your business stand out, create emotional connections with your audience and achieve more editorial press coverage.

Traditional PR is the timeless hero that keeps on slaying in the era of TikTok and Instagram.

We know a thing or two about mastering media relations, and we’re here to spill the tea on how to pitch and build killer relationships with editors.

Patience is a virtue… But we hate to wait.

Brand partnerships have been a cornerstone of marketing for years.

When two brands come together, sparks can fly – just look at the Clinique x La La Land Kind Cafe collaboration.

Every brand dreams of scoring that coveted feature story in a top-tier publication, or making headlines in a major news outlet.

But in today’s fast-paced media landscape, getting the attention of busy journalists and influencers can be tough.

Stop googling and TikTok searching for new ways to get your brand noticed by media, publishers and creators.

Whether you are a new brand trying to make a name for yourself, or an established one looking to maintain and elevate your position, PR can help you in so many ways.

You know what they say: failing to plan is planning to fail. And when it comes to PR strategy, that’s especially true.

But fear not – there’s a tool that can help you stay ahead of the game, impress the heck out of journalists, and generally make your brand look like the bomb.com.

When it comes to capturing the attention of journalists and securing valuable media coverage for your brand, the strategic distribution of PR samples can work wonders. But let’s make one thing clear, it’s not as simple as just shipping out a package. Sending PR samples and carefully curated press gifts is an art in itself. And we’re here to reveal our top tips.

If you’re a brand manager, PR manager or a savvy business owner in the realm of beauty, skincare and wellness, this guide is your golden ticket to crafting a praiseworthy PR strategy that will have the media buzzing and your brand sparkling in the spotlight.

Ready to level up your PR game and forge valuable connections with media insiders? Or perhaps you’re a journalist, stylist or influencer searching for fresh sources, exclusive content and access to exciting events?

Have you ever questioned, or been asked the question, does PR work? Our fellow brand managers and PR pros will know, that success is defined by captivating press coverage and a pulsating brand presence. And, fortunately for us, the days of simply guesstimating reach and impact are behind us. Now, there are a variety of insightful data-rich metrics that we can pull, decipher, report on and strategise for improved results.

The Brisbane-based handbag and accessories label focuses on taking every campaign to a new level and there is nothing they love more than capturing fun, fabulous, and heartwarming moments through the camera lens.