We know a thing or two about mastering media relations, and we’re here to spill the tea on how to pitch and build killer relationships with editors.

Patience is a virtue… But we hate to wait.

Brand partnerships have been a cornerstone of marketing for years.

When two brands come together, sparks can fly – just look at the Clinique x La La Land Kind Cafe collaboration.

Every brand dreams of scoring that coveted feature story in a top-tier publication, or making headlines in a major news outlet.

But in today’s fast-paced media landscape, getting the attention of busy journalists and influencers can be tough.

Stop googling and TikTok searching for new ways to get your brand noticed by media, publishers and creators.

Whether you are a new brand trying to make a name for yourself, or an established one looking to maintain and elevate your position, PR can help you in so many ways.

You know what they say: failing to plan is planning to fail. And when it comes to PR strategy, that’s especially true.

But fear not – there’s a tool that can help you stay ahead of the game, impress the heck out of journalists, and generally make your brand look like the bomb.com.

When it comes to capturing the attention of journalists and securing valuable media coverage for your brand, the strategic distribution of PR samples can work wonders. But let’s make one thing clear, it’s not as simple as just shipping out a package. Sending PR samples and carefully curated press gifts is an art in itself. And we’re here to reveal our top tips.

If you’re a brand manager, PR manager or a savvy business owner in the realm of beauty, skincare and wellness, this guide is your golden ticket to crafting a praiseworthy PR strategy that will have the media buzzing and your brand sparkling in the spotlight.

Ready to level up your PR game and forge valuable connections with media insiders? Or perhaps you’re a journalist, stylist or influencer searching for fresh sources, exclusive content and access to exciting events?

Have you ever questioned, or been asked the question, does PR work? Our fellow brand managers and PR pros will know, that success is defined by captivating press coverage and a pulsating brand presence. And, fortunately for us, the days of simply guesstimating reach and impact are behind us. Now, there are a variety of insightful data-rich metrics that we can pull, decipher, report on and strategise for improved results.

The Brisbane-based handbag and accessories label focuses on taking every campaign to a new level and there is nothing they love more than capturing fun, fabulous, and heartwarming moments through the camera lens.

A well-placed product is a silent ambassador, creating brand recognition and recall. Picture this, Tom Cruise rocking a pair of Ray Ban aviators, James Bond never without his Omega watch, Carrie Bradshaw sitting at her window with an Apple MacBook. You instantly know what we’re talking about, right. That is the magic of well-placed product placement.

Let’s be real, whether you’re just starting out, transitioning from a traditional marketing background, or simply looking to elevate your PR game and become a PR pro, there’s a whole lot to learn and master.

As a brand owner or manager, do you find yourself questioning whether PR is something you should invest in? Has it somehow slipped through the cracks while you’ve been busy perfecting your TikTok reels and obsessing over influencer ads? Well, take it from someone who’s spent their career balancing marketing and PR roles, public relations is not something you want to skimp out on, or skip entirely. Let me tell you why…

You’ve got a fabulous brand. But you’re not getting the press coverage it deserves. Well, why not? We’ve got 10 juicy reasons why your PR game needs a makeover.

As social channels have become an integral part of our lives, influencers have continued to become a dominating force that shape consumer behaviour and brand perception. So it’s no wonder why brands are prioritising influencer campaigns and brand ambassadorships. With their large online followings and persuasive abilities, they possess the power to elevate your brand in ways that traditional marketing tactics cannot. But how do you find the right influencer for your brand?

Bustling showrooms, fashion runways, glamorous product launches and the captivating world of public relations. For those of you wondering, what exactly does a PR Manager do, let us take you behind the scenes of this exhilarating role.

In this daily cycle, journalists and media outlets have more time than ever to delve into a diverse range of stories. So there’s lots of opportunity for your brand to stand out and secure some amazing coverage.

Building a memorable brand is essential for new business owners and entrepreneurs looking to make their mark. Creating a brand that resonates with your target audience and stands out from the crowd requires a strategic approach, a touch of PR prowess and a dash of marketing magic.

Welcome to the era where micro influencers have taken the PR and marketing world by storm, shaping the landscape with their authenticity, targeted reach and engaging charm. From the rise of Facebook to the allure of Instagram, TikTok sensation and now the phenomenon that is Threads, the digital world is constantly changing.