LinkedIn’s New Premium Company Pages
Imagine turning every LinkedIn interaction into a potential business operation. With the launch of Premium Company Pages, LinkedIn is offering just that - a game-changing tool that could revolutionise how lifestyle brands engage with their audience.
Ideal for brands in fashion, beauty, wellness, travel, home decor & more, this tool is a powerhouse for those who want to captivate a professional audience and scale their visibility on a platform known for business networking. Whether you're a small startup or a well-established label, these enhanced pages can help you connect authentically with your target demographic, boost your marketing efforts and create a compelling online presence.
Understanding the Difference: Premium vs. Standard Company Pages on LinkedIn
Before diving into how lifestyle brands can leverage LinkedIn's new Premium Company Pages, it's important to understand the key differences between these enhanced pages and the standard ones:
AI-Assisted Content Creation: Premium pages offer AI tools to help generate engaging content, ensuring your brand remains active and relevant without constant manual input. Standard pages lack this automation, requiring more hands-on content management.
Advanced Analytics: With Premium pages, brands gain deeper insights into page visitor behavior and interactions, allowing for more targeted marketing strategies. Standard pages provide basic data, which might not be sufficient for detailed analysis.
Auto-Invite Functionality: This feature allows page administrators to automatically invite LinkedIn members who have engaged with the page's content to follow the page, expanding the brand's reach and follower base beyond immediate connections.
Customizable Call-to-Action (CTA) Buttons: Premium allows for the addition of strategic CTA buttons to drive specific actions, such as visiting a website or joining a mailing list, directly from the page. This feature is not available on standard pages.
Enhanced Visibility Features: Premium pages can feature testimonials prominently and utilize tools to increase follower counts and page visibility, which are either limited or unavailable on standard pages.
Prominent Display of Testimonials: Similar to individual profiles, Premium Company Pages enable the display of testimonials prominently, which can enhance credibility and trust among potential customers.
LinkedIn Premium Logo: A distinct gold LinkedIn logo appears on Premium Pages, helping them stand out visually and signifying their premium status.
Review Recent Visitors and Engagement Features: Administrators can review who has visited the page and use this information to invite them to follow, enhancing engagement and building a more dedicated audience base.
Here’s how you can harness the power of LinkedIn Premium for Businesses to significantly boost your brand’s online presence and customer engagement.
1. Capitalise on Enhanced Visibility
With AI-powered content creation at your fingertips, your brand can maintain a vibrant and appealing LinkedIn presence. This feature ensures that your feed stays fresh and engaging, vital for keeping your audience interested.
Tip: Schedule regular posts using AI suggestions to keep your content lively and relevant without overburdening your creative team.
2. Grow and Nurture Your Community
Premium Company Pages offer advanced analytics that helps you understand who visits your page and how they interact with your content.
Tip: Use these insights to tailor your messaging and campaigns to meet the specific needs and interests of your followers, turning casual browsers into loyal customers.
3. Drive Actions with Strategic CTAs
Directly influence your audience's next steps by utilising customisable call-to-action buttons. Whether you want followers to view a new collection, sign up for a newsletter or register for an event, prominent CTAs can guide them towards valuable interactions.
Tip: Test different CTAs to determine which ones resonate most with your audience, and place them strategically across your page to maximise conversion rates.
4. Leverage Testimonials for Greater Credibility
In the lifestyle industry, credibility can significantly influence purchasing decisions. Displaying testimonials prominently on your Premium Company Page can build trust and affirm the quality of your brand.
Tip: Encourage satisfied customers to share their experiences and make it easy for them to submit testimonials directly through your LinkedIn page.
5. Utilize AI for Smarter Market Insights
Beyond content creation, AI can offer deep insights into market trends and consumer behaviors. These analytics can inform your product development and marketing strategies, keeping you ahead of the curve and responsive to consumer needs.
The LinkedIn Premium Company Pages service is priced starting at $99 per month per page. For those interested in a longer commitment, there is a discounted rate available for annual subscriptions, which reduces the cost to $839 per page per year.
To add LinkedIn Premium to your company page:
Log Into LinkedIn: Start by logging into LinkedIn and going to your existing company page. Upgrading is only possible if you already have a standard company page.
Access the Admin Center: Make sure you have admin rights for the company page, as only admins can upgrade to Premium. If you're not an admin, you'll need to request administrative access from the current page administrator.
Locate the Upgrade Option: Check the admin center for any notifications or banners indicating the availability of the Premium upgrade.
Purchase the Subscription: Follow the provided prompts to review the features and pricing, then purchase the subscription through LinkedIn’s payment system.
Configure New Features: After upgrading, customise your page with new features like AI-assisted content creation and CTA buttons to enhance your marketing efforts.
