As someone who has been on both sides of the fence, both in-agency delivering PR for brands as well as on the client side, commissioning agencies to generate press on my behalf, there’s a number of things PR professionals can do to increase the level of trust amongst their clients and brands.

But how do you stay on top of your coverage when there is just so much ‘media’ out there? We’re not going to lie - media monitoring is T O U G H. And expensive. Very expensive. Mainly because of the sheer man-hours it can take physically scrolling or flipping through the never-ending amount of new content.

If you’re reading this - you are most likely already 100% convinced that PR is a critical part of your growth strategy. You understand that at its core PR is a vehicle for building better relationships between your brand/s and your customers (and prospective customers).

Interestingly, since launching Flaunter one of the questions we get asked most often is “How are you different from a PR agency?”.  This is closely followed by a more [loaded] question like “Do you make PR agencies redundant?”.

Are your photo downloads looking swell? Want to keep that sweet, sweet momentum going? In that case, this is a must read.

The creative process of designing products for consumers has undergone significant changes in recent times. To succeed, designers must stay up-to-date with current trends and consumer demands.

While we may have built it, our users have become superstars at using Flaunter in ways we hadn’t even considered. The cool techniques they’ve developed help them step up and streamline their own processes. Here are our seven favourites.

Based on all we’ve learned, here’s what you should be making available on your Flaunter profile to see your brand become a media favourite.

Now that a media user has downloaded your image, you will receive their name, publication, email address and expected publication date. Remember, if the user is a freelancer, they may work for a number of different publications.

"In our industry, the two biggest issues faced by agencies are responding to media requests and keeping track of samples.

The Flaunter system actually just feels more intuitive in general, [it] maximises our brands’ impact and minimises the stress of keeping track of everything ourselves - five stars!"

We've been spending a lot of time lately having some in-depth chats with our Brand, Agency & Media clients about the successes they've had on Flaunter in the past 6 months....and we were so impressed with how so many companies have had Flaunter easily fit in with their current systems and strategies that we've decided to share some of their stories with you.  

Do you spend hours carefully selecting which images you’ll post to your personal social media accounts? Yeah, us too. Because how we present ourselves online is kinda a big deal these days. And we certainly make sure to keep our personal accounts shiny and update-to-date. So it makes total sense that we’d want to do the same with our online business profiles.

To start - what even is Flaunter?! Flaunter gives media instant access to brands & their content for easy distribution and publishing. Our mission is to make it easier for brands to reach new audiences by connecting their content with the best storytellers around the world.

Beck Wadworth from An Organised Life interviewed Flaunter CEO and Founder, Gaby Howard, to find out how it all began, what her biggest piece of advice would be and, of course, how she stays so organised.

How can you change systems without the headaches that come with learning something new, tool fatigue, and potential down-time? We’ve put together 6 ways you can do just that.

Here's how some of our savviest media users have been saving time and energy by spending time on Flaunter. We're more than just a library full of pretty pictures, you know.