In a world where media consumption is as diverse as it is prolific, understanding how to engage Gen Z – a demographic that is redefining the norms of media interaction – is crucial for any brand aiming to stay relevant and resonant.

Applying for a job, can feel quite intimidating - but it doesn't have to be that way. Whether it's your first job, a significant career move, or an internal promotion, it's a undoubtedly a big deal. We get it. And so does Dene Gambotto, the Founder and Managing Director at iknowho - a specialised recruitment business for the marketing world.

There are so many tech tools out there to help you get the most out of your content, it makes sense to be working smarter and not harder. We’re particularly excited about tools that are leveraging AI to help us write better, distribute wider, and track more effectively. Here are some of our favourites.

We’re taking a look at why podcasting is the next big thing for PRs, how to pitch guests to podcast hosts and whether you should be launching your own.

PR is sometimes overlooked as a key part of your marketing strategy. Whether you're an emerging brand or an established one, the right kind of PR and publicity can help build your business and create a loyal following.

Hands up if you’ve ever managed an influencer or gifting strategy? And keep it up if you did it via an excel spreadsheet, that by the end of the project looked a little worse for wear?

Spring has (almost) sprung here in Australia, and in our amazingly-wild PR world, this signals the onset of a whirlwind season filled with boundless opportunities for brands, media and content creators.

Alright our stylish trendsetters, it’s time to talk about the most anticipated event in the Australian fashion world – Australian Fashion Week!

As a brand, this is your chance to showcase your unique designs to industry insiders and fashion lovers alike. But with so much competition, it can be hard to stand out from the crowd.

We’re about to enter the most exciting and chaotic time of the year…Australian Fashion Week is less than 2 months away.

Trends influence your marketing strategy and your campaign focus. These are the hottest brand trends that will dominate in 2023. Read On!

Are you looking for ways to increase your brand awareness? Wondering what PR trends are going to explode in 2023?

Every brand needs to be prepared for the best ways to make a statement and stand out from the crowd. The upcoming year is guaranteed to see the rise of new marketing trends that can help you reach your target audience, build a stronger brand and increase revenue. 

As a PR professional, you’re pretty used to adapting, but there are ways you can build a lockdown-proof PR agency to keep your clients happy, and yourself sane.

While the last two years have practically rendered any crystal ball gazing moot, there are still a few emerging trends we’d bet our last face mask on in 2022.

The fashion industry has weathered a storm or two since 2020, and with Afterpay Australian Fashion Week kicking off, it looks like there might be more than a few of us who are having to pivot yet again.

Earlier this year, Bottega Veneta announced that it would no longer be posting to Instagram and Facebook, followed by beauty brand, Lush who recently dropped their Zuckerberg-owned channels in 48 countries. Is this the start of a major trend, and will your brand be the next to follow?