Are you looking for ways to increase your brand awareness? Wondering what PR trends are going to explode in 2023?

Every brand needs to be prepared for the best ways to make a statement and stand out from the crowd. The upcoming year is guaranteed to see the rise of new marketing trends that can help you reach your target audience, build a stronger brand and increase revenue. 

As a PR professional, you’re pretty used to adapting, but there are ways you can build a lockdown-proof PR agency to keep your clients happy, and yourself sane.

While the last two years have practically rendered any crystal ball gazing moot, there are still a few emerging trends we’d bet our last face mask on in 2022.

The fashion industry has weathered a storm or two since 2020, and with Afterpay Australian Fashion Week kicking off, it looks like there might be more than a few of us who are having to pivot yet again.

Earlier this year, Bottega Veneta announced that it would no longer be posting to Instagram and Facebook, followed by beauty brand, Lush who recently dropped their Zuckerberg-owned channels in 48 countries. Is this the start of a major trend, and will your brand be the next to follow?