THE FLAUNTER BLOG
Flaunt It
We share industry insights and interviews, PR and marketing trends and advice, as well as tips for brands, agencies, media and creators using Flaunter.
Spotlight On: NAC Media Group's Nikki Andrews
Nikki sat down with us to share the strategies NAC are using right now to gain coverage for their clients and what she thinks makes a really great PR pro.
Jewellery designer Luke Rose on brand pop-ups and designing Sophie Monk’s engagement ring
For our latest industry profile, we caught up with jewellery designer Luke Rose to revel in his brand's continued success and hear all about his exciting role in Sophie Monk's engagement.
5 Tips To Use Pinterest For PR | Gina Ciancio, Style Curator
Pinterest is a treasure trove of inspiration, which is great for brand marketers and PRs. This week, we caught up with Gina Ciancio, the editor of Style Curator, to find out how her team uses Pinterest to leverage content, increase brand awareness, drive traffic to their website and stay ahead of the curve.
BTS with Frank Arthur, Founder Man of Many
How does the founder of Man of Many, Frank Arthur, stay inspired and what does he look for in a PR pitch? We sat down with the industry award winning publisher to chat how he’s building community in 2022 – and the strangest thing he’s Googled for work.
How Saben Became an International Brand – A conversation with Founder, Roanne Jacobson
Roanne Jacobson, Founder of leading luxury accessories brand, Saben, joins Flaunter General Manager, Mel Cawston for a chat about all things brand, PR, and going global.
Event Wrap Up: How to Build an International Audience for your Australian Brand
This week, we hosted our final PR Power Lunch of 2021 with Violeta Tentomas of West 14th and Natalie Knoll of Bird & Knoll, touching on:
LEAF's Sarah Leaf on why she says 'never say never' in PR
Sarah Leaf founded LEAF, a values-driven communication agency, at the height of the pandemic. Wanting to work with brands that offered their community an opportunity to align shared values, not just a commercial exchange.
Why Storytelling is (Still) So Important | 2022 PR Trends
Audrey Jaggs, Brand and Communications Manager at cult fashion brand, Spell, joins Flaunter General Manager, Claire Deane in the fourth of our 2022 Trends in PR video series to talk about how brands can up their storytelling and sustainability game in 2022.
Why Editors Don’t Want Freebies + 4 Ways Get More Strategic with your Outreach
We love a good treat as much as the next gal, but this post has been a long time coming - we think it’s time to let gifting go.
Event Wrap Up: Why PRs Need A Podcast Strategy
This week, we hosted our very first PR Power Lunch event, featuring the expertise of Steph Taylor [Socialette], Fiona Killackey [My Daily Business Coach] and Caitlin Judd and Anna Mackenzie [lady-brains].
Behind the Scenes of #WEWEARAUSTRALIAN
We sat down with Australian designers Aje, ESSE and Bassike, who are taking part in the #WeWearAustralian movement, and the founder of Showroom-X, to find out what makes us #bettertogether as an Australian fashion industry.