8 Strategies to Refresh Your Online Store and Stay Ahead.
Are you ready to elevate your online store to the next level? Of course, you are! Let’s ditch the ordinary and embrace the extraordinary with these tips to help you create an unforgettable shopping experience.
In 2024, it’s clear that Australian consumers are embracing the world of online shopping and e-commerce like never before. Who doesn’t love convenience and simply adding to cart from the comfort of their bed.
Our country’s impressive e-commerce penetration rate is a testament to the fact that this shift in consumer behaviour is here to stay. So, brands and retailers who want to succeed must adapt to the changing landscape. With more and more Australians choosing to shop online, there’s never been a better time to get on board and start optimising your digital presence!
From stunning product photography to regular updates and cross-promotion, there are endless opportunities to wow your audience and keep them coming back for more. Here are some tips to refresh your online store and make it more relevant to the current year:
Optimise your visuals
Visual communication is key to selling products online. To stand out, invest in high-quality, bright, clear images that allow customers to zoom in and check every detail, including fabric texture, stitching, seams, closures, and even the label. Make sure your colours are accurate and avoid over-editing images. The best online retailers also ensure that all product shots have the same brightness and collection of images per product to create a cohesive, polished look. Connect with retailers and get more exposure for your visual assets.
Regularly update your content
Successful online retailers like Net-a-Porter and The Iconic know the importance of regularly updating their content to keep customers coming back. Even if you don’t have the volume of a global giant, staggering the release of new products entices shoppers to visit on a regular basis.
Cross-promote items for complete looks
Take a page from successful brick-and-mortar retailers and cross-promote items by styling pieces with other items from your inventory. If you’re using a styled lookbook image, make it easy for shoppers to click on other items to complete the look. This simple strategy can increase your average order value and create a better shopping experience for customers. Need a pair of shoes to go with the new dress? Loan pieces from other brands via Flaunter’s brand directory.
Make your content work harder for you
Take advantage of platforms like Flaunter to upload all of your amazing visual assets, such as product shots, lookbook images, and lifestyle photos. This way, retailers and media have access to download them for free and promote your brand for you. By making your content easily accessible to others, you can extend your reach and gain new customers. Plus, it’s a great way to get your brand in front of people who might not have discovered you otherwise. So, don’t be shy – let your visuals do the talking!
Embrace sustainability
As consumers become more environmentally conscious, they’re looking for brands that align with their values. Consider highlighting your sustainable practices, such as using eco-friendly materials or reducing packaging waste. You can also feature products made from recycled materials or that have a low environmental impact.
Personalise the shopping experience
Customers want to feel special and appreciated. Use customer data to create a personalised shopping experience, showing them products they’ll love and offering tailored recommendations. Don’t forget to chat with them like they’re real people and offer excellent customer service.
Provide transparency and social responsibility
More and more customers are demanding sustainable and ethically made products. Show your commitment to social responsibility by using eco-friendly materials, reducing waste, and partnering with charities and nonprofits. Share your production processes and highlight your efforts to reduce your environmental impact.
Offer flexible payment and shipping options
Customers expect convenience and speedy service. Offer flexible payment options, such as buy-now-pay-later, and fast, reliable shipping to make their lives easier.
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By keeping up with these trends, you can create a seamless and enjoyable online shopping experience that will keep customers coming back for more.
We’ve already worked with huge names like Hugo Boss, Bec + Bridge, Sarah & Sebastian, Kate Spade and Billini, as well as emerging brands. Start getting more exposure for your brand by using Flaunter’s digital PR press centre and showroom.