How To Market Your Brand
What’s at the heart of your business hustle? Ultimately, your main goal is to make money, right? Of course it is. But you’ll have other goals too, whether that’s achieving global brand awareness, securing an amazing partnership or building a fabulous community.
How do you achieve these goals? Let’s backtrack from the dream (making money) and break it down for you.
This is your blueprint to marketing your brand and achieving business success.
Know Me, Like Me, Buy From Me
The road to revenue is paved with awareness, attraction, conviction and action. These 4 major milestones are how you are going to achieve your goals. Let’s start from the top.
AWARENESS: Illuminate your brand
First up, people can’t buy from you if they don’t know you exist. Your brand needs to be as visible as a lighthouse on a dark, stormy night. But how? Through consistent, compelling storytelling across all channels where your audience hangs out. Make use of every digital nook and cranny - social media, your website, digital PR platforms (ahem, like Flaunter), and influencer collaborations. Shine bright, get noticed.
ATTRACTION: Become irresistible
Now that people know who you are, it’s time to seduce them. Attracting your audience requires charm, wit and the right content strategy. This is where your brand's personality shines through. Are you the bold adventurer, the luxe indulgence, the eco-warrior? Engage with your audience in a way that resonates with their lifestyle and values. Create content that’s not just seen but felt. This emotional connection? It’s gold.
CONVICTION: Convince with substance
Your potential customers need to believe that what you’re selling is going to add value to their lives. Our philosophy? Show, don’t tell. Use testimonials, case studies and before-and-after scenarios. Let the success of your product or service speak through the voices of those who have experienced it. This is where PR shines. Having journalists and editors talk about your brand not only adds layers of credibility but also broadens your audience network, providing that final, persuasive nudge your customers need to make their purchase.
PURCHASE: Seal the deal
Finally, the moment of truth. Your audience is primed, they’re interested, they believe in you. Now, make it as easy as pie for them to take the leap. Clear call-to-actions, seamless checkout processes, irresistible offers - these are your best friends. Remember, the smoother the path from desire to purchase, the faster you’ll see your goals manifest into reality.
Now let’s give you some actionable tips and strategies to market your brand.
Step by Step Guide to Market Your Brand
Phase 1: Awareness
Utilise analytics to identify your target audience and understand their behaviour, tailoring your outreach to where they are most active.
Create valuable, SEO-optimised content that addresses the needs and interests of your potential customers, enhancing your visibility in search results.
Use social media platforms to showcase your brand’s personality, share content and interact with your audience, increasing your brand’s reach and visibility.
Secure media coverage by pitching compelling stories about your brand, products or services to journalists and publications (use Flaunter to do this for you). This not only boosts your visibility but also introduces your brand to a broader audience.
Engage audiences in real-time, adding a personal touch and boosting visibility through live events, product launches or Q&A sessions.
Organise press events or product launches to generate buzz. Inviting journalists, bloggers and influencers can lead to increased coverage and awareness.
Phase 2: Attraction
Ensure your brand stands out with a unique visual and verbal identity that captures attention and makes your brand memorable.
Use storytelling to share your brand’s values, mission and the benefits of your products, connecting emotionally with your audience.
Beyond promoting products, provide aspirational, educational and insightful content that addresses your audience’s challenges, positioning your brand as a helpful resource.
Foster a community around your brand where audiences can interact, share experiences and become brand advocates.
In addition to traditional media, collaborate with influencers and bloggers who can present your brand to their followers in an authentic and engaging way.
Publicise your brand’s involvement in community or charity initiatives. This showcases your brand's values, attracting customers who prioritize corporate social responsibility.
Phase 3: Conviction
Showcase real-life success stories and endorsements from satisfied customers or respected industry figures to build trust and credibility.
Use your earned media coverage and PR placements on your website, online profiles and digital ads to validate your brand’s value proposition and build trust.
Partner with influencers who align with your brand values to lend credibility and reach a wider audience through authentic endorsements.
Use PR to announce partnerships with other brands or organisations. This can expand your reach to the partner’s audience and lend additional credibility to your brand.
Apply for industry awards and share any recognitions your brand receives. Being recognized as a leader or innovator can significantly boost your brand's credibility.
For B2B brands, share thought leadership and industry insights on LinkedIn to establish credibility and authority within your professional community.
Target users who have shown interest but haven’t converted, using personalised messages and offers to persuade them.
Phase 4: Purchase
Ensure that your marketing materials have clear, compelling calls to action that guide customers towards making a purchase.
Simplify the purchasing process with an easy-to-navigate checkout experience to minimise friction and abandonments.
Partner with media outlets or influencers to offer exclusive deals or early access to new products. This not only drives sales but also rewards engagement, turning followers into customers.
Use giveaways and contests to engage customers and encourage participation, subtly guiding them towards your products or services.
Invest in targeted paid advertising to reach potential customers at the decision-making stage, offering promotions or discounts to encourage immediate action.
Leverage partnerships and networks to introduce your brand to new audiences, potentially leading to increased sales and brand loyalty.
Secure product reviews in reputable publications or with respected bloggers and influencers. Positive reviews can influence purchasing decisions and add credibility.
These tips should help you structure your brand strategy giving you a framework of marketing, PR and advertising initiatives to work on. By following this guide, you will successfully ensure a cohesive and effective marketing approach that boosts your brand visibility, drives sales and fosters long-term loyalty.
In case you can’t tell, we’re super passionate about brands and giving them the tools and strategies to succeed. If you need a strategy refresh, or your first strategy, reach out to our team we’d love to help. Contact hello@flaunter.com or check out our marketing services here.
Don’t forget to upload your brand to Flaunter so it’s instantly discoverable by journalists, editors, stylists, influencers and content creators. Make it easier for them to talk about your brand! Get started for free.
