10 Australian Lifestyle Influencers You Need To Know About
Inside the wild world of influencing, it’s so essential to maintain authenticity and truly know your niche. From fashion to beauty and lifestyle, here are 10 Australian influencers you need to know about.
Maxine Wylde
Maxine began her influencing career back in 2019 – posting her iconic outfits to Instagram. Since then, her following has grown to over 447K. Her content consists of fashion, beauty and lifestyle products – positioning her as a go to source for those wanting to step up their game. She mainly posts reels and consistently creates connections with her audience by talking to them through the screen.
Georgina Downe
Georgina is a fashion stylist and influencer living the dream and is based between London and Sydney. Her expertise and knowledge of the fashion industry has allowed her to foster meaningful relationships with her audience. From commenting on trends, to giving advice about what to pair with what – she has mastered it.
Jacquie Alexander
Jacquie is the ultimate cool girl. Based in Western Australia, Jacquie has consistently made her mark within the fashion industry by posting styling videos, attending exclusive PR events and showing off her shiny new packages. Her content provides endless outfit inspiration and new ideas for her 289K followers. Jacquie has also founded a successful fashion company, In my Moods, that offers apparel, accessories and more.
Jadé Tunchy
Jadé is one of Australia’s favourite influencers for a reason. Between her incredible sense of style, to humorous videos with husband, Lachie – Jadé has mastered the relationship she has built with her 535K followers. From receiving incredible PR packages from brands like Louis Vuitton and Dior to wearing many gorgeous outfits at Fashion Week – this luxury influencer is setting the bar high for everyone. Not to mention, Jadé has also started her own fashion company – Tunchy, that specialises in daily apparel, swimwear and accessories.
Tatenda Luna
Based in Melbourne, Tatenda is a trend setter within fashion, beauty and lifestyle industries. Her impeccable style, coupled with her talented makeup skills allows her to connect with her 476K followers every day. She offers hauls, styling tips, GRWM’s and BTS content of extra special PR events.
Alex Davidson
Alex Davidson has gained major popularity on Instagram and TikTok and has quickly become a go-to for her ‘Outfit Of The Day’ posts. She also posts engaging content showcasing her recent gifts from brands, jumping on the viral sandwich trend and bringing her followers along on her ‘days in the life’.
Zoe Calodoukas
Zoe is a high-end fashion designer and influencer based in Sydney. Her company, Arcina Ori, is the iconic it girl brand offering gorgeous pieces for special occasions. She creates a variety of content featuring the BTS of making gowns, ‘get ready with me’ videos, makeup tutorials and hauls of the many amazing products she receives. She is also featured on many brands pages, like Que Colour (a luxury hair salon in Sydney) as she is an icon and influences more than just her 63K followers.
Ava Francis
Ava Francis is the ‘sweetheart’ of Australian influencers. Her content creation skills, paired with her impeccable style and stunning looks, allow her to be one of the most engaging lifestyle influencers within Australia. Based in Melbourne, Ava is popular on both Instagram and Tik Tok. She creates styling videos, beauty tutorials, the unboxing of PR packages, BTS content of PR events and style trends (which she absolutely rocks).
Emily Davies
Emily Davies is a lifestyle content creator that shares insights into her every day. From fashion, to skincare, makeup, daily chores and more – Em has fostered a very authentic relationship with her 400K followers. Whether it’s sharing news about her bub on the way, or wedding planning with fiancé, Joel – everyone can’t get enough of her! She is the founder of viral fashion label Venem and has been creating content since before influencing was even a thing.
Sam Guggenheimer
Sam is a content creator that speaks all things fashion, beauty and lifestyle. Her humorous and authentic approach to creating content has allowed her to foster strong relationships amongst her 134K followers. From affordable fashion finds to skincare favourites, home décor inspiration, raw chats about mental health, pilates and so much more – Sam is one of Australia’s most successful influencers. She also co-hosts a very enjoyable podcast, Just For Girls, with best friend and fellow influencer, Izzy Armitage.
