Noble & Precious x Flaunter
“In just two weeks on Flaunter, emerging jewellery brand, Noble & Precious, landed a coveted spot in a global Netflix hit series, made headlines in elite New York magazines and became a favourite amongst Australian TV hosts and UK TikTok artists.”
Who is Noble & Precious?
Georgia Antill is the creative force behind Noble & Precious. Recognising a gap in the market, she crafted an Australian-based jewellery brand that offers modern designs with a timeless feel. With the tagline ‘Luxury for Less’, Georgia’s vision was to provide durable, stylish alternatives to the fleeting allure of plated jewellery. With her extensive background in Marketing, Brand Development and Business Strategy, Noble & Precious was born.
The dreams. The challenges…
While Noble & Precious had the essentials in place – a digital storefront, a beautiful product range, and an engaging Instagram profile – we faced the challenge of reaching a broader audience and getting the word out.
We wanted sales, brand recognition and influential endorsements. However, with rising marketing costs and elusive PR engagements, the journey seemed daunting.
The results.
Within two weeks, our brand’s trajectory changed. We secured a feature in New York’s Mann Publications and as such we now supply to the US market. Got showcased in Netflix’s ‘Selling Sunset’ across an entire season via their TV talent wearing our range and attracted attention from ‘Married at First Sight‘ celebrities and UK TikTok influencers.
We also gained mentions in the Australian Women’s Weekly and caught the eye of Channel 7 TV presenters with direct requests from them to wear at events with great coverage, such as the Melbourne Cup.
What are your favourite Flaunter features?
We now use it for all our celebrity sample send outs and tracking as well as a CRM to house the details of everyone we speak to enabling us to capture all that we generate, making us look totally professional and operating at our optimal with all PR efforts.
“ Having this so early on has propelled us further than we had in our 3 year plan, in our first year. ”
Thank you Flaunter and to Mel, their General Manger, who truly helps on-board and promote new Flaunter members!
Why Noble & Precious recommends Flaunter to other emerging brands do you love about Flaunter?
You can waste a lot of time reaching out individually to media outlets, PR agencies, celebrities and influencers that you know nothing about. Flaunter provides handy profiles of all their engaged users so that you can see their name, publication, channel and what they say they are interested in. So rather than blindly sending out your hard work, you can choose where your information goes and who it goes to, giving you back control.
Flaunter also provides real-time data on who responds. Who reads your emails, looks at your content and where your brand is being featured/published. This really helps with legitimacy and prioritisation of what to do next.
Third party endorsement is powerful. Flaunter has done the work of gaining the trust of leading media contacts, globally. As such, if you are on Flaunter, you are already ahead of brands that are not!
