Made By Fressko X Flaunter
Image from Made By Fressko via Flaunter.
Who is Made By Fressko?
Fressko embodies premium personal portability, allowing you to embrace, explore, and cherish life's moments with ease, sustainability and style.
How did you discover Flaunter?
Hayley, our former Marketing Director was introduced to Flaunter through the brand - Mustard Made, whilst at a networking event in Sydney back in 2020.
What made you choose Flaunter?
The extensive database of editorial publishers was highly appealing, and the opportunity seemed ideal for a small business, especially during a period of growth when our marketing director, Hayley was single-handedly managing all aspects of PR. Additionally, knowing that trusted brands had positive experiences with Flaunter gave us confidence in the platform. Its user-friendly interface was another standout feature, making it an easy choice.
How did Flaunter change the way you work and how has it made your team more productive?
Having our PR content - high-resolution images, press releases, and product information consolidated into one easily accessible location has been great for productivity. We can also direct our PR agency directly to the portal to access the information they need, reducing time spent searching and sending assets.
Would you recommend Flaunter to others in this industry?
We would absolutely recommend to other brands, particularly small businesses.
What is your most used feature on Flaunter?
We probably use the call out function the most.
What work are you most proud of?
Winning the Good Design award for our cups in 2020.
In 2022, we proudly sponsored Australian Fashion Week, where we made a meaningful impact by gifting 2,500 reusable drink bottles and creating a zero-waste, carbon-neutral installation. Our goal was to demonstrate that sustainability and style can coexist. By ensuring our presence was entirely waste-free and carbon-neutral, we showcased our commitment to responsible practices while aligning with the event’s innovative spirit.
We are also proud of our partnerships with The National Breast Cancer Foundation and Street Smart where we designed custom cups and donated a portion of sales from each product to both foundations.
Our Boobie Cup has been our fastest moving product to date.
How has Flaunter helped your brand connect with media outlets or audiences that were previously out of reach?
Having the access to an extensive database of journalists, editors, and influencers has allowed us to place our brand in front of the right people at the right time. We’re also extremely grateful for Jeni’s proactivity which has been invaluable in amplifying our reach.