Maximise your media reach this Christmas with Flaunter tags

Image from Hunter Candles via Flaunter.

The festive season is a high-stakes opportunity for brands. Journalists, stylists, and content creators are racing to craft their holiday stories, roundups, and gift guides. With so much media coverage revolving around festive trends, the competition for attention is fierce. For brands leveraging Flaunter, there’s one powerful tool that can set you apart: tags.

Tags on your Flaunter images are more than just simple labels—they’re a strategic way to make your brand's products more discoverable, relevant, and desirable. Let’s dive into why Flaunter tags should be a non-negotiable part of your festive season PR strategy.

Enhance Product Discoverability

Journalists often search Flaunter using specific keywords, like “festive tableware,” “sustainable gift ideas,” or “red party dress.” By tagging your images with accurate, relevant, and seasonal keywords, you’re ensuring your products surface in search results. Each tag acts like a beacon, helping media professionals find exactly what they need, even if they’ve never heard of your brand before. Missing out on relevant tags means your products might not appear in the right searches, reducing your chances of being featured in holiday-themed content.

Increase Media Relevance

The festive season is all about curated storytelling, and media outlets are laser-focused on building content that fits seasonal themes. Whether it’s a feature on ‘10 Luxe Gift Ideas’ or ‘Holiday Party Must-Haves,’ your products need to align with these narratives. Well-thought-out tags can help establish this relevance. For example, a jewellery brand could use tags like “under $100 gifts,” “gold accessories,” or “statement earrings,” making their products an obvious choice for gift guides.

The more aligned your tags are with what the media is searching for, the more likely your products will be included in their stories. This precision not only increases visibility but also ensures that your brand is featured in contexts that elevate its appeal.

Hint: You can also gain insight to what media are searching for at the bottom of your dashboard page. Use accordingly to stay relevant to what is popular.

Stand Out from the Crowd

The festive season is also the busiest time of year for brands uploading images to Flaunter, which means standing out is essential. Using generic tags like “holiday” or “Christmas” might not be enough. Instead, focus on descriptive keywords that highlight your product’s unique features. For instance, a homeware brand could tag an item as “festive table setting,” “handcrafted ceramic,” or “Scandinavian-inspired Christmas decor.” These details add depth and specificity, helping your products rise above the noise of oversaturated search terms.

Optimise Your Brand’s SEO on Flaunter

Every tag you add to your images effectively becomes a piece of metadata that improves your visibility within Flaunter's platform. By carefully selecting keywords that reflect not only the season but also your brand’s aesthetic and values, you create a direct line between your products and the content creators searching for them. This optimisation doesn’t just increase discoverability; it positions your brand as thoughtful and detail-oriented—qualities that resonate with media professionals during the hectic festive period.

Practical Tips for Festive Tagging

When creating tags for your images, put yourself in the shoes of a journalist or stylist. What words would they type to find products like yours? Be as descriptive as possible. Use festive-specific phrases, such as “holiday-ready,” “stocking stuffers,” or “sustainable wrapping options.” Don’t forget to include trending keywords and popular themes from the season—these can make your products even more relevant to current media interests.

With the festive season fast approaching, now is the time to optimise your Flaunter image library. Thoughtful tagging ensures your products are not only seen but also featured in ways that enhance your brand’s visibility and relevance. When the right journalist finds the perfect image at the right time, that’s where the magic of the holidays truly begins—for both your brand and your media partners. Plus, seeing what is relevant could also inspire your next photoshoot as you know what is popular!