Leveraging Data: How to Make Your Agency Indispensable

How to Flaunter - Brands & Agencies
Written By Kayley Macgonigal

Flaunter teamed up with Public Address to share our thoughts on why we love data – and why you shouldn’t be scared of it – for US-based, The PR Net.

Listen in and we’ll share:

  • Why PRs need to make better use of data to earn a seat at the boardroom table.

  • How to win more clients by demonstrating your data skills.

  • What kinds of data today’s clients are looking for, where to get it and how to interpret it.

  • Using data to demonstrate value beyond impressions and clip counts

  • Data as your pitching superpower – translating data into actionable intelligence that helps secure more coverage

  • How to move from media clips to media intelligence


Kayley Macgonigal
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