At Flaunter, we’re all about connecting influencers with lifestyle brands that spark inspiration, creativity, and engagement. Our goal is to partner with influencers whose values, content, and engagement align with the brands who trust us across all our verticals, including fashion, beauty, wellness, home, and more.

This guide covers everything Flaunter looks for when reviewing influencer profiles, so you can make a great first impression and set yourself up for successful brand collaborations.

The Importance of Engagement

While follower count is a helpful metric, engagement is a more significant indicator of an influencer’s impact and reach. When reviewing influencer accounts, we prioritise the following:

High Engagement Rates: We look at likes, comments, and shares to see how actively your audience interacts with your content. Are your followers engaging in meaningful ways? A high engagement rate shows that your audience is invested and responsive, which is attractive to brands seeking genuine connections with potential customers.
3,000+ Followers: While engagement is key, follower count also matters. We generally look for influencers with at least 3,000 followers or more. This shows us that your reach is substantial enough to make an impact while indicating a level of experience and commitment to building your personal brand.
Alignment with Flaunter’s Verticals: Flaunter specialises in lifestyle sectors including fashion, beauty, wellness, home, destinations, and kids & baby. We review your content to see if it resonates with these categories, so it’s essential that your niche fits within our brand portfolio. If your content reflects our audience’s lifestyle, it’s a great match!
Professional and Appropriate Content: Flaunter maintains a high standard for all partnerships, and that means reviewing content for any crude language, offensive material, or profanity. We’re seeking influencers who uphold a professional tone, creating inclusive, positive, and brand-aligned content that adds value to their audience’s lives.

High-Quality Profile Setup

Think of your influencer account social media profile is the first impression you make with our team. Here’s what we look for in a polished, professional profile:

Clear Social Handles: Your social handles should be consistent, easy to recognise, and professional. Avoid anything overly complicated, as this can make it challenging for brands to find you across platforms. Your social handle should be representative of your brand identity, memorable, and easy to search.
Compelling ‘About’ Section: Your bio or ‘about’ section is your opportunity to introduce yourself and your brand to potential partners. Take the time to craft a bio that’s specific, interesting, and to the point. It should give a snapshot of who you are, what you specialise in, and the type of content you create.
Highlight Recent Collaborations: A list of recent partnerships or brand collaborations serves as a portfolio of your experience and the brands that trust you. This can help Flaunter and other brands see the calibre of campaigns you’ve been involved in, giving us a sense of how you work with partners and your ability to create engaging content.
Professional Profile Picture: Your profile picture is often the first visual impression you make. A high-quality, well-lit headshot or clear image that represents your style can help establish your professionalism. It’s a small but crucial element that shows you’re serious about your influencer role.

Essential Links to Include

Make it easy for Flaunter and brands to assess your work by including key links that showcase your reach and style. Here’s what to include:

Portfolio Link: If you have a website, media kit, or portfolio, make sure it’s linked to your profile. Your portfolio provides a snapshot of your best work, showcasing your range, style, and ability to execute different types of content. It could include case studies, examples of past collaborations, or content that highlights your creative approach.
Links to Social Media Accounts: Include links to all your social media platforms. Whether it’s Instagram, TikTok, YouTube, or a blog, providing access to your full range of content allows us to see the diversity of your online presence and assess your impact across different channels.

Your Flaunter Profile Account Setup

Consider your Flaunter profile setup an official application to join Flaunter’s influencer network. The more polished, detailed, and professional your account appears, the stronger impression you’ll make. Brands working with Flaunter are looking for influencers who align with their own dedication to quality and engagement. Here are some final setup tips:

Complete Every Detail: Don’t leave any part of your profile blank. Every section should be filled out with professional, on-brand information, as it contributes to an overall polished impression.
Showcase Your Value: Flaunter is all about connecting brands with influencers who add real value. Reflect on what makes you unique as an influencer—whether it’s your creative style, your engagement rates, or your ability to tell a story—and make sure that comes through in your profile.
Stay Updated: Keep your profile, bio, and recent collaborations current. Outdated information can create a poor impression, so check your profile regularly to ensure it reflects your latest achievements and projects.

Standout Qualities Flaunter Values

When assessing influencers, Flaunter looks for standout qualities that indicate a deeper level of impact, creativity, and professionalism. Here’s what helps influencers stand out:

Authenticity: Authenticity matters more than ever in influencer marketing. Your followers should be able to see that your endorsements and partnerships are genuine and reflect your values. Flaunter values influencers who prioritize genuine engagement over promoting any and every brand.
Creativity in Content Creation: We look for influencers who bring creativity and originality to their posts. Whether it’s a beautifully crafted Instagram feed, thoughtful storytelling in captions, or innovative video editing, creative content can distinguish you in the crowded influencer space.
Professional Communication: If you’re serious about building your brand, then professionalism is key. This includes responding promptly to inquiries, providing accurate information, and having a positive attitude toward collaboration. A professional approach is a major asset when working with Flaunter and our brand partners.

Example

To make it even easier for you, we have included Lauren West’s ideal influencer profile on Flaunter.

Take a look at her setup:

Laurent West - @laurens.cosy.library

Joining Flaunter’s influencer network can open doors to exciting collaborations with high-profile lifestyle brands. To make the best possible impression, set up your profile with attention to detail, professionalism, and authenticity. Flaunter looks for influencers who not only align with our lifestyle categories but also bring a high level of engagement, creative content, and professionalism.

By following this guide, you’ll be well-prepared to stand out and secure partnerships with brands that share your passion for storytelling and connection. Ready to take the next step? Set up your Flaunter account and start building meaningful connections with top lifestyle brands!

Go-To Guide for Flaunter Influencers